MATERIALS & EQUIPMENT
Effective P.O.P. merchandising displays are increasingly important for brands & retailers to cut through the clutter, break the visual barrier, create an impression and drive in-store sales whilst complementing your omnichannel proposition.
Catch the attention of the target customer in bold and disruptive ways.
Surprise and delight shoppers with a new, intriguing experience.
Tell shoppers about features, benefits and price, whilst positioning your product.
Interact with consumers in a way that would complement online engagement; let them try your product out.
Convey the unique advantage that your product offers; present them with a compelling offer.
HMY and retail, two parallel storylines
HMY > P.O.P. HMY and retail, two parallel storylines When we talk about retail today, we’re talking about a hugely significant economic sector that encompasses all companies specialising in the wholesale and resale of products or services to a...
Towards the retail of 2019
HMY > P.O.P. Towards the retail of 2019 The retail sector has been experiencing major changes for years due to evolving consumer habits and changes in purchasing dynamics. In this respect, we will continue to see trends in the sector...
The importance of lighting in Travel Retail
HMY > P.O.P. The importance of lighting in Travel Retail The growth in tourism in recent years is strongly driving the development of commercial spaces located in airports, ports and train stations. The number of travellers is increasing year...
The current importance of Travel Retail and “travel customers”
HMY > P.O.P. The current importance of Travel Retail and “travel customers” “Airports have become in the new shopping centres for retailers, but they need to know how to make use of this channel” Travel retail has become essential...
HMY awards its best suppliers in Turkey through the Chamber of Commerce and Industry
HMY > P.O.P. HMY awards its best suppliers in Turkey through the Chamber of Commerce and Industry The HMY factory in Turkey, formerly HMY Teknogon, has organised a gala with the collaboration of the Çerkezköy Chamber of Commerce and Industry,...