This year EuroShop 2020 awaits us, a new edition of this fair that brings together brands and retailers from all over the world attracted by the trends and innovations that can be seen here.

For yet another year, HMY will be present with a must-visit stand for any professional interested in innovating and optimising their sales spaces.

HMY in EuroShop 2020

This year we have a large stand where you can find different spaces devoted to different sectors, so that, if your business is devoted to fashion, telecom & electronics, food, automobile or health and beauty, we have a specially dedicated space for you with customised solutions for your business.

In addition, we provide all kinds of comforts to cover all your needs while you are with us: meeting room, cloakroom, bar, etc.

Technology and innovation will be present throughout our space through different solutions that you can find in different points of our stand.

What can we expect from the future of retail?

The world of retail continues to evolve each year and we can observe in it increasingly consolidated trends for the future of retail that we can see at EuroShop 2020.

Eco-responsibility

Consumers are no longer satisfied with buying good products at a good price; they want their consumption to be environmentally friendly. 55% of consumers believe that it is possible to consume as they have always done without damaging the environment.

Demand of consumers

Consumers visit hundreds of shops every month and 70% believe that all stores are the same. Differentiating shops is already a must to catch the attention of an audience that is increasingly saturated with messages and products.

Artificial intelligence

Artificial intelligence has a great way to go in the world of retail since it can be applied in multiple situations. One of the points being exploited the most is the personalisation in the recommendations to offer customers an individualised service that fits their motivations and interests.

Reduce friction in payment

Whether in the online world or in physical stores, brands and retailers are working hard to reduce friction at the time of payment. Thanks to these types of solutions, entirely different store models are being proposed, such as unmanned stores.

Brand connection

Brands and retailers are increasingly seeking to share moments with their audience, offer them experiences through which they remember them and have a greater recall and greater satisfaction after going to the store.

Don’t get left behind

If you don’t want to get left behind and miss any of the trends that will mark the future of retail, visit us at EuroShop 2020 from 16 to 20 February in Hall 13 and stand A47

Retail store signage tips

Graphic signage is a beneficial element in stores that plays a significant role in providing information to the public, from motivating them to enter our store to convincing them to buy a particular product or visit a section of our store.

In this article, we will collect some tips to enhance these elements in our store and optimise them properly.

Use short messages

If we want to catch the public’s attention, we must use short and appealing messages that anyone can read without stopping. Sometimes we may be tempted to give a lot of information, but if we do, we run the risk of not catching the public’s attention.

Make it readable and visible.

Even though it is evident, the typeface we use must be easily readable, also at a distance. Sometimes corporate typography is not the best for this type of signage, so it is necessary to use a typeface that works well in these formats.

To make our signage visible, we must also use the right combination of colours that provide contrast but are also attractive to the consumer.

Test

It is important to test different types of messages and measure their effectiveness. In this respect, digital signage combined with Business Intelligence solutions can be very interesting to find out what kind of messages or colour combinations work best with our audience.

Surprise

All stores use graphic signage to either attract visitors or encourage them to purchase in the store. For this reason, it is important to try to “get out” of our schemes and think of options that allow us to surprise our customers. This implies rethinking messages, colours or even formats within graphic signage.

In this regard, humour is usually an excellent resource we can use to catch our users’ attention.

Don’t forget to help the customer

Graphic signage in-store is very useful to increase our sales, but we must not forget its usefulness in assisting visitors to find their way around our space. Good signage will help us get a better shopping experience and build customer loyalty.

Less is more

Signage catches the public’s attention and sends them a certain message, but if we overuse it, we can end up confusing them. Therefore, we mustn’t saturate our space with messages and focus on communicating what we consider most important.

Evolution: digital signage and banners

Signage is fully implemented in stores, but digital signage and banners still have a long way to go in retail.

Digital signage offers excellent advantages such as personalising messages so that they change depending on the time of day or the circumstances in the store.

These types of solutions allow customers to interact with the store and have more and better product information, improving their shopping experience.

At HMY, we are experts in implementing technological solutions in commercial establishments. Also, our global reach and presence in more than 90 countries allow us to offer services anywhere in the world. Contact us to learn more about our solutions.