Month: February 2020

We know that the world has been increasingly aware of the care of the environment for several years. This trend has been translated into actions aimed at saving energy, reusing materials, etc.

At HMY we have spent many years betting on sustainability and SmartECO. This philosophy is not something that is only written in our values but is reflected in the way we do the things and the services we provide to our clients.

All design will be EcoDesign

At HMY we think about the future and know that for a sustainable future, we must create a new store model that is committed to the use of 100% recycled or controlled origin materials and that minimizes carbon footprints.

This is not only important for the future of the planet, citizens are increasingly aware of sustainability and seek to buy in stores and companies that also have this philosophy.

In this sense, from HMY we work in different ways to make stores as sustainable as possible:

Recyclable material

The materials we choose for our designs are carefully selected. We bet on recyclable or controlled origin material to favor the circular economy.

Energy saving

At HMY, we bet on technology, but we know the importance of energy savings that can be provided.

Zero waste

The accumulation of waste is a big problem in today’s world. That is why we offer our clients solutions that avoid this problem by minimizing or completely reducing waste.

Reusable materials

At HMY, we are committed to the use of reusable materials that are easy to recycle and that can be given various uses to favor the circular economy.

Towards sustainable development by 2030

At HMY, we are committed to the 10 principles of the United Nations global pact, through an action plan linked to the 17 objectives that have been set for sustainable development by 2030.

Generating a positive impact on society

At HMY, we want to generate a positive impact on society. For this, we develop projects and sponsorships that help us to be more involved with our environment.

In addition, we are also very scrupulous in our agreements to ensure that the raw material we use, such as wood, is of legal origin.

Join the SmartECO

If you want to know more about how we can help you from HMY to make your stores more sustainable, visit us at EuroShop or contact us.

More and more, a shopping experience is sought with less friction and less waiting, in which the purchase process is as natural as possible and reduces its difficulty to a minimum.

What are unmanned stores?

In this sense, it is experimenting with concepts of stores in which the customer only must enter, take what they need and leave. Making the payment automatically, without human interaction.

These types of stores are known as unmanned stores and is one of the strongest and most ambitious trends that we can find today in the world of retail.

HMY Grab & Go

HMY Grab & Go is a solution based on visual recognition and artificial intelligence. Thanks to this technology, we can create “unmanned stores” Amazon Go style.

These types of stores that are becoming popular in China and Japan, are an ideal solution for many stores, such as those in the food sectors, where customer visits are frequent and waiting in queues can be a nuisance to them.

How do unmanned stores work?

HMY Grab & Go works by means of cameras that are placed shelves and ceilings where images are analyzed by an artificial intelligence system. From this analysis, data that is useful for the operation of the store are extracted: completed purchases, unpurchased items, stock level, consumer behavior and the customer journey.

HMY Grab & Go technology has a very high accuracy rate of 99.7%, which together, with its easy-to-replicate and install model anywhere in the world, makes it the reference solution for unmanned stores.

The customer accesses the store via identification in the application where they had to register themselves and their debit card. This allows a quick purchase in which the payment is made automatically when leaving the store, without any friction and without waiting.

In addition, this type of purchase facilitates customer loyalty thanks to the ease of use and facilities offered.

Advantages of unmanned stores

The unmanned store offers great advantages for brands and retailers, but also for customers. In addition, HMY Grab & Go has a high image recognition rate.

• Better customer shopping experience
• Improves customer loyalty
• Easy to use for the customer: you only need to register as a member with your phone
• Simple model to replicate
• Able to recognize possible thefts
• Integrated automatic alert to replenish stock
• Detailed analysis of consumers with data such as sex and age
• Track the trajectory and behavior of the consumer in the store
• High accuracy in image recognition. The system performs a product recognition every 0.02 seconds with an accuracy of 99.7%.

In addition, HMY Grab & Go does not require that we use RFID technology or weight scales in our store, except for very small items for double checking.

Develop your own concept of unmanned stores

At HMY we help you create your first Unmanned stores anywhere in the world. Find out by visiting our EuroShop booth in Frankfurt during the next days from February 16 to 20. Get your ticket to see it at EuroShop or contact us.

Despite the increase in online shopping, we begin a stage in which service and experience in physical stores are increasingly important.

A new generation of consumers shows preference for physical stores and value ​​the experience. Therefore, the retail sector must take advantage of it and know how to attract this type of audience. These are the users known as ROPO (Research Online, Purchase Offline) who, despite buying in the physical store, seek a homogeneous experience in all the channels of the brand.

For this reason, it is vital that physical stores offer a frictionless purchase, like the online store that eliminates queues and waiting, but with the wealth of experience that only physical stores can offer.

At Euroshop, HMY presents different solutions that will allow to create memorable experiences for your customers.

Unmanned stores

HMY launches HMY Grab & Go, a solution based on visual recognition and artificial intelligence that allows a frictionless experience while capturing data with the highest market accuracy.

It is a solution for Unmanned stores. This new store concept is achieving the objective of improving the user experience as well as reducing waiting times and friction in the purchase process. In addition, these stores are equipped with artificial intelligence via cameras and sensors that monitor the activity of the buyers, obtaining information of great value for the stores.

Interactive showcase

It is a powerful tool to highlight the product at the exact point at which the purchase decision is made, at the same time when the customer shows interest in it.

In addition, it helps to develop the customer journey for the product.

Through this solution, we join digital content to physical products, giving rise to an experience without barriers.

Digital Assistant

Having the advice of an expert to accompany us throughout the purchase process is a factor that people value very much when they visit a store.

The digital assistant fulfills this function by seeking the appropriate staff and allowing advice that can be done both in person and by videoconference.

Interactive shelving

The shelves of our stores can be more than a place for products to live. They can also be a point of connection and interaction with our customers.

Interactive shelving detects the specific position of the customer journey, where the user is showing interest and associates a specific message, product or event. Thus, the store becomes an experiential zone for the user and a point of data collection on consumer behavior for the retailer.

Live a new shopping experience at EuroShop

As you can see, one of the most powerful trends in the retail world is to convert the shopping process in physical stores into multisensory experiences for the consumer, moving more and more away from traditional ways of buying.

If you want to know more about how we can help you from HMY, we invite you to see it yourself and meet us at EuroShop, in Pavilion 13 Stand A47 or you can get in touch with us.

It is evident that, at times, we forget that those who enter our stores are not just visitors and that those who buy from stores are not just customers. They are all people like you who read this article, or like me who wrote it.

Each person is unique, and not by their ID (identification number) or their account number, but by their emotions, thoughts and desires.

HMY is a group of people who make stores for people. We want every experience that is created in the spaces we design to be as unique as the people who visit them. We know that when two people enter a store, the intentions and desires of one can be (and surely are) very different from those of the other. That is why we create spaces in which all intentions and desires fit. We create spaces not for our clients, but for the people who will visit them.

The Human Project: humanizing the store experience

At HMY, we launched The Human Project, a new concept to humanize retail and remember that stores are a space for interaction between people where wishes and desires are fulfilled.

It is a vision in which we want to put people in the center. Not only to the client, not only to visitors, not only to our audience as abstract entities, but to people in a unique and individual way.

Discover a new experience in EuroShop

At EuroShop 2020 we want to take this opportunity to introduce each and every one of you this concept. You can visit the different spaces that we have created with different solutions adapted to the diverse needs that people have when they enter a store.

Find out firsthand by visiting us in Hall 13 Stand A47. We will be waiting for you and looking forward to speaking with you to get to know you better.