The beginning of 2024 marked a before and after in the history of Gala Perfumeries, deeply renewing the brand and coinciding with the inauguration of its new three-story flagship store located in Andorra la Vella.
A flagship conceived as a symbol of transformation
With more than 600 square meters, this store represents the culmination of a collaborative process between the Gala Perfumeries team and HMY. Additionally, this space highlights the importance of retail design within the framework of brand building and development.
This project not only involved a physical improvement but also a conceptual redefinition of the role of a flagship within the company’s commercial strategy. It stands out for its ability to merge brand identity, sensory experience, and technology into a single space.
It is a clear example of transforming a “store” into a space where the culture of perfumery and cosmetics comes to life, offering a unique experience that goes beyond shopping. Every corner is designed to meet customers’ needs, embodying the brand’s essence and sensibility.
Thanks to this flagship, Gala Perfumeries projects an aspirational image aligned with major international brands in the sector. The methodology and work process turned what started as a simple need to organize the layout of one store into a much larger and unexpected project. During the analysis and joint reflection phase, the need to define a new brand strategy, global image, and spaces that connect more closely with today’s audience was identified and concluded.
To transform a traditional brand into an aspirational one, a brand platform was developed to humanize it, give it personality, a unique tone of voice and imagery, and a new visual identity.
A 361 Project
A comprehensive vision centered on the end user and aligned with the new brand strategy enabled the development of a complete concept in which each element was carefully designed. From user experience, space distribution, decorative design, furniture production, lighting, to the integration of advanced technologies—everything was crafted to meet customer needs.
This flagship has become the epicenter of Gala Perfumeries’ evolution, demonstrating how a store can transcend the commercial aspect to become an authentic expression of the brand. The project has served as a model for future stores within the group.
Creative solutions
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Furniture functionality: Each piece was designed and optimized to make the most of the available space, ensuring an attractive and functional presentation of a wide catalog of over one hundred brands without breaking the visual unity of the space.
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Customization and cladding: Walls and columns were covered and customized to create a unique atmosphere consistent with the brand’s personality.
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Technological integration: Advanced technologies were implemented, including digital signage and interactive screens, to enhance the customer experience inside the flagship.
Challenges overcome
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Accessibility and visibility: Ensuring that all three floors were easily accessible and visible was one of the main challenges. The solution: a spectacular central staircase and a double opening in the slab that improves space perception.
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Ceiling height and lighting: The combination of low ceilings with the need to create a cozy and well-lit environment was resolved through a careful and detailed lighting study—both technical and decorative.
A tour of the flagship store
Customers enter the space through a portico, the first contact point with the brand, featuring a light arch crowned by the new logo. From the entrance hall, the double opening and the imposing central staircase invite visitors to explore every corner.
Each floor is conceived as a distinct experience that strengthens the emotional bond between customer and brand. The flagship serves as a showcase for innovation and quality in every detail.
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Ground Floor (0): Home to the main checkout and the perfumery section. The product shelf layout allows for smooth navigation and encourages exploration of the wide catalog on display.
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First Floor (+1): Accessible via the aforementioned staircase, this floor is dedicated to makeup and cosmetics, offering both exclusive and more common products. It features experiential spaces for in-depth product testing.
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Basement (-1): A space with a more ecological focus, including a parapharmacy section and hair care products. It also features a hair salon—perfect for offering users a complete personal care experience within the flagship.
Key factors of the project
The success of this project lies in several factors:
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Material selection: Choosing the right materials was essential to ensure design quality and durability.
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Layout definition: The distribution of spaces was strategically planned to maximize functionality and customer experience.
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Furniture design and development: Bespoke furniture enabled perfect integration with the space’s architecture and design.
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Lighting: In collaboration with LedsC4, a lighting plan was developed covering both ambiance and technicallighting, as well as integrated solutions within the furniture.
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Technologies: Integrating digital signage and various screen formats enriched the client’s interactive and visual experience inside the flagship.
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Visual communication: Different supports were integrated both on the facade and inside, allowing the brand to connect with the audience in a direct and refreshed way.
Thanks to this new concept, Gala Perfumeries takes a bold step into the future of retail, investing in experiential spaces that are emotionally connected with its community.
