Deportivo La Coruña - HMY Group
Case Study

Deportivo de La Coruña: A space that beats to the rhythm of the sea

La Coruña, Spain
Servicios:
Deportivo de La Coruña Football Club has taken a step forward in its strategy to connect with fans through the complete refurbishment of its flagship store, a project developed in collaboration with the HMY team.

This new space not only redefines the shopping experience but also becomes a meeting point where sustainable design, innovation, and the club’s identity come together in harmony. The store has been conceived to deliver an immersive and emotional experience, aligned with Deportivo’s values and designed to strengthen the bond with its supporters.
3D printing: Design that makes an impact, experience that lasts

The project incorporates a large-format 3D-printed sculptural cladding that acts as an iconic element connecting the store with the city and its immediate surroundings. Located less than 100 meters from Riazor Beach, the intervention draws inspiration from the organic movement of the Galician coastline waves, translating it into a contemporary and immersive design language.

Fluid shapes, combined with Deportivo’s signature colors, create a unique visual identity that reinforces the emotional connection with fans. This feature not only brings technical innovation but also builds a spatial narrative where the club, the urban environment, and the maritime landscape merge into a single experience.

Deportivo de La Coruña identity in every detail

In addition to developing the sports furniture, we have translated Deportivo La Coruña’s graphic identity into the space through a combination of technologies and visual communication solutions, strengthening the club’s brand image and positioning.

Zoning elements
Methacrylate signage, 3D lettering, and wayfinding.
LED screen
Retail technology with a remote content management platform.
Lightboxes
Integrated into the branded arches that run throughout the space.
Brand projection
Brand enhancement and memorable logo implementation.
Custom lighting with efficient impact

We have also incorporated our own in-house manufactured LED lighting, specifically designed for retail environments, ensuring energy efficiency, durability, and high-quality lighting performance.

This combination makes it possible to create attractive and functional atmospheres, enhancing the customer experience while reinforcing the identity of the space.

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