Hayange’s Identity Transformed into a Unique Shopping Experience
In Hayange, we delivered a complete hypermarket transformation, leveraging our expertise in retail design, consultancy, manufacturing and store fit-out to create a unique space rooted in its local environment and designed to meet evolving consumer expectations.
L’équipe Consulting & Design HMY a développé un concept d’agencement sur mesure s’inspirant de l’héritage sidérurgique de Hayange. L’identité visuelle évoque les hauts-fourneaux, tandis que l’univers architectural s’appuie sur des codes industriels forts : finitions effet Corten, structures métalliques type IPN et éléments en tôle déployée.
Ce Retail Design personnalisé renforce l’identité du magasin et crée une expérience unique, en lien direct avec son territoire.
The E. Leclerc Hayange project was approached as a comprehensive retail design initiative, with HMY supporting every stage of the process, from the initial concept through to final installation. This integrated approach ensured consistency across the concept, excellence in execution and faithful implementation of the original vision throughout the store environment.
The project included consultancy and design services, visual communication, bespoke retail furniture development, end-to-end project management, manufacturing, as well as on-site coordination and construction support.
Thanks to this 360° approach, architecture, brand identity and operational efficiency were seamlessly integrated, resulting in a hypermarket optimized for both customer experience and commercial performance.
The store layout was redesigned to improve offer visibility and facilitate customer flow, creating a clearer, more intuitive and comfortable shopping journey. This reorganization incorporates well-structured and attractive specialist departments, an optimized checkout and customer service area, consistent visual communication, and shelving solutions aligned with the retailer’s concept. In addition, the project included comprehensive consultancy, from floor to ceiling and from façade design to the interior concept, ensuring a seamless shopping experience fully aligned with the store’s identity.
Tell us about your challenge and we will turn it into a brand experience
