Barcelona
2019
The project involves...
Product Innovation, Brand Communication, Voice & Language, Experiential Design
Our solution
In 2016, under their growth plan, they take the decision to set up physical stores. The same exercise that most traditional retailers are doing but in reverse, instead of offline to online they go from online to offline (O2O).
Faced with this important strategic decision, they look to HMY. Foot District's passion for sneakers and our passion for retail are quickly blended to create a destination shop concept* capable of generating a pilgrimage effect among the followers of this lifestyle who are looking for a unique experience.
In 2018, we have once again revolutionised this concept, halfway between retail and art gallery, because that's how we understood this great new project, in which all the HMY teams and the client once again collaborated hand in hand.
