
Lisboa
2018
The project involves...
• Furniture • Decoration • Lighting • Sustainable solutions • Visual communication
The challenge
The project's goal was ambitious: to bring the essence of Japanese street food, characterized by its simplicity, authenticity, and quality, to a European context without losing its identity, but adapting it to the level of a premium restaurant.
To achieve this, three strategic pillars were defined:
• High-quality product: ramen as the star of the show, made with fresh, carefully selected ingredients.
• Strategic location: Chiado, one of Lisbon's most exclusive and busiest neighborhoods, ideal for attracting a cosmopolitan crowd.
• Experiential design: a welcoming, minimalist, and sophisticated space, aligned with the brand's values.
Our solution
HMY Group approached the project as a complete gastronomic retail challenge, applying its experience in the design, manufacture, and installation of customized commercial spaces.
Notable solutions include:
•Custom furniture: tables, chairs, benches, and bars in wood and metal, inspired by Japanese aesthetics, combining functionality and elegance.
•Decoration and ambiance: warm, natural materials that evoke Japanese tradition, reinforcing the feeling of authenticity.
•Emotional lighting: developed by Retail Lighting (HMY + Lledó), with a lighting design intended to create an intimate and sophisticated atmosphere.
•Cultural adaptation: a balance between Japanese essence and European expectations, resulting in an aesthetic reinterpretation without losing the original identity.
Adapting a culinary experience to new markets does not require sacrificing authenticity, but rather reinterpreting the offering from a local perspective without losing sight of its essence. HMY has demonstrated its ability to act as a “glocal” partner, integrating global vision with local execution and creating tailor-made solutions that enhance brand identity.