More than a corner: a brand experience
With the aim of translating this essence into the physical retail environment, at HMY we designed, manufactured, and implemented its new corners across different multi-brand retail spaces. The project was approached from a comprehensive retail and POS perspective, developing spaces capable of reinforcing the brand’s visual identity and enhancing the shopping experience within a multi-brand environment.
Through furniture, lighting, and visual communication, we created corners designed to increase the visibility of París/64 and build a stronger connection with consumers.
PARIS/64 already had a clearly defined physical identity and look & feel within its own retail spaces. The challenge was to translate that essence into a corner format within a multi-brand environment while preserving the brand’s personality and ensuring seamless integration into the retail space.
To achieve this, we developed a conceptual adaptation and design exercise where every element played a strategic role. The result is a recognisable, balanced environment fully aligned with the brand experience, without becoming visually invasive for the customer.
Within a multi-brand environment, capturing consumer attention and highlighting products is essential. For this reason, one of the project’s main challenges was to design a corner capable of maximising the visibility of each product reference while maintaining balance and functionality within the available space.
To achieve this, we applied our expertise in POS solutions and developed a strategic planogram where each product had the necessary space to stand out while maintaining an optimized layout aligned with the customer journey. In addition, integrated lighting was incorporated into the furniture to reinforce product visibility and enhance key elements such as textures, finishes, and colours.
The result is a visually clean and attractive space designed to direct customer attention towards the París/64 collection.
The development of a retail corner does not rely solely on conceptual design. Engineering and manufacturing capabilities are essential to transform an idea into a functional, attractive space ready for implementation across different points of sale.
At HMY, we work with a wide variety of materials, from metal and wood to technical finishes, enabling us to adapt each project to the brand’s aesthetic, functional, and operational requirements. Within this process, prototyping plays a key role. All developments go through validation phases with the client to assess finishes, materials, functionalities, and user experience before final production. This process ensures that every solution meets the expected quality standards and that the final result accurately reflects the defined concept.
In addition, scalability is another essential aspect of this type of project. Each corner is developed with future replication across different points of sale in mind, ensuring visual consistency, production optimization, and efficient implementation in any retail environment.
The development of the concept, furniture design, and work on lighting and visual communication enabled the creation of coherent and recognisable spaces aligned with the brand’s premium positioning.
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