Pharmacie Lafayette
Case Study
2020
Project highlights
National rollout
Single brand image
Project management
Locations
France
The Lafsanté Group has a unique image and a low-price offer under four banners: Pharmacie Lafayette, Paraphamacie Lafayette, Médial Lafayette and Optique Lafayette. The group has a network of 250 pharmacies and parapharmacies in France.
HMY has been supporting the Lafayette pharmacy and parapharmacy group since the beginning of its rollout in the early 2010s.
In addition to its unique concept, the health brand has revolutionised the world of pharmacies and parapharmacies by the size of its outlets.
HMY equips outlets of all sizes with furniture from the P25 range with orange gondola heads, counters and customised visual communication.
With consumers increasingly looking for well-being, the LafSanté group's brands have been a great success wherever they have been established.
Since 2012, HMY has manufactured and installed nearly half of the group's points of sale.
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