When electric mobility enters a new market with a renewed retail concept
As a specialist in retail design and fit-out solutions, HMY has supported Zeekr in creating dealerships designed to deliver a distinctive customer experience. This end-to-end project combines retail design, manufacturing, and implementation to create spaces where technology and design come together to reflect the brand’s premium positioning and its vision for a new era of mobility.
The development of the Zeekr project in Spain began with a Consulting & Design phase focused on interpreting and adapting the brand’s global guidelines to the European retail environment. Based on this analysis, HMY developed bespoke retail furniture specifically tailored for dealerships in the Spanish market, ensuring full consistency with Zeekr’s global identity and premium positioning within the electric mobility sector.
This approach has enabled the continuous refinement and optimisation of the furniture solutions implemented across each dealership opened to date, ensuring a consistent, flexible rollout aligned with the operational requirements of every location.
The furniture development process was carried out in close collaboration with Zeekr through an ongoing validation and refinement approach that allowed the original concept to evolve into a retail environment fully tailored to the brand’s requirements.
This collaborative process resulted in the design of bespoke wood and metal furniture solutions, combining engineering precision, premium-quality finishes, and complete alignment with Zeekr’s brand identity. The outcome is a carefully curated retail environment where every element has been jointly validated to achieve the perfect balance between functionality and aesthetics..
Development of a tailored lighting scheme that enhances the customer experience while reinforcing the dealership’s unique identity.
Implementation of a graphic communication system aligned with the brand identity, including the integration of signature brand elements through three-dimensional signage and bespoke branded features.
Design and implementation of external signage solutions, including façades and totems, ensuring clear dealership visibility and recognition within both urban and commercial environments.
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