• HMY
  • MEDIA
  • All retailers, regardless of size, turnover, product offering or consumer profile, have two primary goals in common – to attract new customers and to maintain interest among current audiences.

How to be ready for the shopper of the future

All retailers, regardless of size, turnover, product offering or consumer profile, have two primary goals in common – to attract new customers and to maintain interest among current audiences.

Of course, with competition growing every day, this can be easier said than done and, as such, brands need to be ahead of the curve in terms of what makes the shopper tick and how their changing behaviours will influence the state of the market. The average shopper five years from now could look very different to that of today, so retailers should be considering how factors such as technology will play a role and can be implemented in stores.

While there’s certainly no one-size-fits-all approach, retailers should strive to be innovators and look to other sectors for inspiration on how to adapt specific mechanisms. HMY Group (UK)’s Managing Director, Stuart Geekie, recently took part in a discussion panel around the shopper of the future at the Retail Design Expo 2017 – here, he shares his advice on how retailers can make sure they don’t get left behind and are able to grow their business effectively.

  • Get the basics right

To be a successful retailer, you need to do the simple things well. There’s no point implementing an all-singing, all-dancing approach to shop floor technology, if you haven’t considered factors such as shopper journey or ease of purchase. The shopping environment should be both exciting and efficient, so it’s essential that retailers regularly review whether their store is reflective of these things and look at ways to improve.

  • Tapping into technology

It may be a slightly more traditional way of thinking, but the phrase ‘eye-line is buy-line’ is still very relevant in today’s market. As such, technology can be used to shake this up and draw shoppers into a specific range of product category on the shelf. For instance, virtual reality (VR) is beginning to find its way into the early stages of store design and allows us to see a proposed shop floor layout as it’s being designed, giving both retailer and suppliers, such as HMY, an insight into what the shopper will see and feel.

From a consumer perspective, VR heralds the dawn of an extremely exciting time for shopper experience and there’s opportunity for consumers to shop in-store in real time, from the comfort of their own home. There’s also scope for fashion retailers to offer customers the chance to ‘try on’ items when purchasing online.

  • Create a shopping haven

When faced with two retailers from which to buy the same product, shoppers will always opt for the one that will give them the better shopper experience, regardless of how innovative or exclusive the item is.

It’s true that the act of shopping is often more rewarding than the purchase itself, so it’s important that retailers acknowledge this and adapt their in-store strategy accordingly. Retailment is a key factor to consider and millennials, in particular, are becoming accustomed to social media, holograms and even robots being integrated into their overall experience. Seeking advice from specialist external suppliers on how to adapt this to retailers’ own environment not only ensures an unbiased view, but also opens up new avenues for innovation which may not have been considered.

For further information on how to future-proof your shop floor and beyond, get in touch.

 

Latest news

Keeping the glass half full at point of purchase for drinks brands14/06/2018

In a consumer culture that’s forever changing, it can be difficult for brands to make their mark with new customers and maintain relationships with existing ones. We are now a nation

Read more

The Evolution Of Low Cost Retail: From Pricing Strategy to Shopping Experiences11/06/2018

Nowadays, to survive and be successful in the retail sector, points of sale experiences are critical.  In fact, someone already coined the term, “Experience Economy&rdq

Read more

Is Your Brand Prepared For the World Cup? 06/06/2018

As part of our series of articles about soccer’s World Cup and the greater sales opportunities it represents, today we are going to talk about how you should tackle these events.

If

Read more

How can the retail sector exploit the greater influx of passengers during Soccer’s World Cup? 29/05/2018

Soccer’s World Cup has traditionally had an enormous impact on sports and business. It’s an excellent economic opportunity for the host country, as well as for the nume

Read more

New Fleg 7 Furniture: an Innovative Design that Adds Value to the Fruits and Vegetables Section. 26/05/2018

At HMY we are committed to innovation as a way to offer the best solutions to our clients.  We are also always paying attention to trends in the retail world, taking into acco

Read more

How Can Brands Take Advantage of the Soccer World Cup to Connect with Customers? 21/05/2018

Soccer’s World Cup is an event that attracts hundreds of millions of people every four years.  During the month-long competition, it seems like nothing else exists, and

Read more

What are Customers Looking for at Points of Sale?14/05/2018

The retail sector is going through a period of great change. For years, with the growth of online commerce, retail establishments are no longer seen as places to be visited.

Traditionally

Read more

The World Cup, a Unique Opportunity to Boost Retail Sales07/05/2018

The Football World Cup is one of the most viewed sporting events worldwide and therefore it has a huge economic impact. As an event that brings together the best players of th

Read more

HMY's Factory in Spain Reinforces its Commitment to the Environment, Society and Quality03/05/2018

At HMY we continually commit ourselves to sustainability whether that be environmental, social or in terms of the total satisfaction of our clients thanks to our quality standards. One ex

Read more

You’re Invited to HMY's Showroom in its Monéteau, France Facilities27/04/2018

Retail is a sector in which all five senses are very important. This is why the challenge is for companies to arrange for their customers to enjoy memorable experiences, creating

Read more

HMY: innovation in retail

This website uses cookies to help and improve navigation. By continuing to use this website you are giving consent for cookies to be used.

Accept Read cookies policy