Euroshop 2026 - HMY Group
Join us at EuroShop 2026

We look forward to welcoming you to ITAB Group at EuroShop, where ITAB and HMY come together to showcase our shared expertise in creating memorable retail experiences.

 

22-26 February | Messe Düsseldorf

 

Our global brands at EuroShop 2026

Following their respective achievements at EuroShop 2023, ITAB and HMY will return together for EuroShop 2026. With ITAB honoured with the 2023 People’s Choice Award, both companies are uniting their expertise to offer increased value and innovative solutions to customers worldwide.

Grocery

Efficient grocery design is all about finding the right balance between cost, service, and experience. As shoppers seek more convenience and inspiration, we help retailers make the most of their space, cut costs, and reinvest in delivering exceptional service and memorable shopping experiences.

At EuroShop, we’ll be presenting our checkout range, security gates and self-checkout zone, customer service desk, efficient display and replenishment solutions, as well as digital tools powered by the OnRed platform. Each solution is designed to boost efficiency and deliver stronger returns through smarter, better-connected store design.

Fashion

Keeping pace with changing consumer behaviour is essential in fashion retail, where delivering a strong brand experience depends on understanding constantly evolving expectations. We combine consumer insights, trend analysis, and global retail intelligence to help retailers transform shifting behaviours into engaging in-store experiences that drive sales.

Join us at EuroShop to explore our latest innovations featuring product and window displays, 3D printed materials, light boxes, product display walls, and fitting room innovations. Each solution is designed to bring brand expression, service, and the customer experience together in a cohesive way.

Pharmacy

In pharmacy retail, convenience, trust, and efficiency are key. We design spaces that safeguard products while ensuring a seamless customer experience. We transform operational challenges into intelligent layouts, fixtures, and solutions that enhance service, reduce friction, and boost sales. From concept to implementation, every detail is focused on delivering measurable ROI and meeting the evolving needs of today’s pharmacy customers.

Discover our pharmacy product range at EuroShop, alongside our appointment booking solutions designed to streamline and enhance pharmacy retail operations.

Home improvement

In home improvement and DIY retail, delivering inspiring in-store experiences is key to driving ROI. Influenced by social media and online content, today’s shoppers expect convenience, engaging displays, and meaningful inspiration. Through insight, data, and collaboration, we create efficient solutions — from optimised layouts to smarter staffing — that help retailers increase sales and streamline operations.

At EuroShop, visitors can discover our heavy-duty interior fixtures, paint selector, self-serve and endless aisle solutions, click & collect lockers, and digital concierge. Each element is crafted to boost efficiency, elevate service, and enrich the in-store experience.

Services

Transforming store formats while reducing carbon impact and maintaining equipment uptime are top priorities for retailers. Our Connected Retail Services simplify these challenges by supporting sustainability goals and minimising disruption during refits or new store programmes. The platform provides real-time visibility of in-store assets, centralised control, and actionable insights to optimise performance, enhance aftercare, and increase operational efficiency.

Visit us at EuroShop to learn more about our Solution Design, Retail Transformation, Retail Consolidation, Maintenance, and Sustainability services.
Join us at EuroShop and find out more about our Solution Design, Retail Transformation, Retail Consolidation, Maintenance and Sustainability services.

Telecoms & electronics

Technology and consumer expectations evolve rapidly in Telecoms and Electronics. With increasing online competition, physical stores need to offer engaging, hands-on experiences that build loyalty. By combining insight, data, and collaborative design, we help brands create environments that inspire, inform, and convert. Live demos, service-focused layouts, and value-added touchpoints transform everyday shopping into connected experiences that drive sales and long-term loyalty.

At EuroShop, visitors can discover solutions such as our product display wall, endless aisle, midfloor display, digital check-in, and product and accessory display walls. Each one is designed to create engaging, connected experiences within telecoms and electronics retail.

Sports

Innovation and adaptability are essential in sports retail, where consumers expect seamless, inspiring experiences that blend performance and lifestyle. We help retailers design and deliver dynamic store environments that bring their brand to life while improving efficiency at every stage.

During EuroShop, we’ll showcase sport engagement LED screen, guided selling, apparel and footwear displays, and RFID self-serve checkouts. These innovations bring technology and in-store experience together to create smarter, more engaging retail moments.

Health & Beauty

In Health & Beauty retail, consumers seek inspiration and personal service, while brands face increasing online competition. We help retailers create spaces that reflect well-being through sustainable materials and intelligent solutions. By transforming opportunities into effective layouts, design, and technology, we help increase efficiency and drive sales. Our solutions deliver measurable ROI across single stores, multi-format rollouts, and international implementations.

At EuroShop, you’ll be able to explore our product display walls, central displays and midfloor display — innovations designed to inspire and engage Health & Beauty shoppers.

Lighting

Light is more than illumination in retail — it shapes how consumers feel, move, and connect. We design lighting that showcases products, creates atmosphere, and transforms shopping into a memorable experience. With expertise in optics, controls, and sustainable technology, we deliver tailored solutions that enhance ambiance, improve efficiency, and strengthen brand identity.

Step into our immersive lighting experience tunnel and discover how light can transform retail.

Step inside our immersive lighting experience tunnel and see how light can transform retail.

Hospitality

Understanding changing consumer behaviour is essential for success in hospitality. We help brands meet rising expectations by analysing trends and engaging directly with customers. From optimised queuing to technology-enabled advance ordering, we create seamless experiences that delight guests and enhance performance.

Experience our self-serve order point and OnRed live demo hospitality at EuroShop, highlighting smooth, technology-enabled service.

We are happy to have The Retail Podcast joining us during EuroShop, sharing the latest news and insights from the event.

2026 marks the 60th anniversary of EuroShop

Join us for the ultimate celebration of the retail industry. During the event we will be running a variety of activities and experiences, including Stand Tours, Speakers Corner and Store Tours.

Let's talk