Media and retail news, by HMY

Decléor, gold at your fingertips

One of the Professional Products divisions of the L’Oréal brand, named Decléor, wanted to make a true retail space in their beauty salons through their new corporate image. To accompany them in the transformation, the brand called upon the services of several shop fitters. HMY was selected and immediately began working on the project. It was not easy, as many challenges arose; materials, respect for the creative design, assembly, 0production and deadlines.

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HMY at Pharmagora

PharmagoraPlus & MPV fairs: A success for HMY France

At the beginning of April, HMY France met pharmacy and marketing professionals at two fairs that took place in Paris Porte de Versailles: PharmagoraPlus & MPV. This wasn’t HMY’s 1st time, but 5th time at PharmagoraPlus and its second time at MPV. Bo

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POPAI Global Award for HMY, best marketing solutions POP

HMY among the best in the world in marketing solutions for the point of sale

In March, during the 2016 GlobalShop in Las Vegas, HMY received recognition and a POPAI Global Award. Every year, the A.R.E | POPAI’s New Association invites all Gold POPAI awardees in the local contests to participate in the International event. It is

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New laminated ceilings by HMY

The latest creation from the HMY innovation lab a new range of laminated ceilings that add value to commercial spaces

A new solution, more competitive than anything proposed so far has been produced with PVC and other synthetic materials. Developed from an innovative concept using new materials, it has revolutionized the decorative ceiling sector of the retail market. H

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Other news

Innovation for the retail sector all in one place.08/05/2017

At HMY, as you know, we work hard at bringing innovation and solutions specific to the retail sector.

This sector is constantly developing and evolving to guarantee po

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Pop-Up Shops: Explaining this trend and case studies.05/05/2017

The ideas some people come up with to market their product sometimes borders on delusional. 
Take a look at what Starbucks did. 

Yes, they’re big containers that ha

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Offer your customers a coffee when it rains outside, and let them enjoy a hot (or cold) experience.03/05/2017

Customer experience in a physical environment also means thinking about the things we cannot see. The lighting or the feel of the ground we’re walking on are elements we pay little

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What film making teach us about brand identity31/03/2017

Take a look at this ad campaign by clothing retailer H&M.

Yes, that’s Adrian Brody, on a train, in an ad for H&M.

It’s a somewh

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Can shopping be made fun? How to give even the most reluctant shoppers an unforgettable experience30/03/2017

As a business owner, particularly, in this case, one that owns a clothing retailer, have you witnessed the scene outside of the changing rooms, of somebody waiting whilst their significan

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Shopping and eating: a match made in heaven28/03/2017

For marketers and retailers alike, Instagram is, unlike Facebook, somewhat unknown waters. The potential for sales is there but it’s taking a little bit of time to really take off i

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Digital or physical? Why we still love products we can actually hold in our hands07/03/2017

How do you listen to your music?

Do you stream it?

Maybe you’re one of the millions out there now enjoying your music on vin

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What’s in a chair? Here’s why having the right place to sit means your business will sit right with customers.27/02/2017

“It started with a chair.” So begins Juno, the 2007 Jason Reitman film about a pregnancy conceived on a chair. The chair serves as a kind of domino for the film’

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WHAT’S IN A NAME? 4 BRAND NAMES AND WHY THEY’RE UNFORGETTABLE23/02/2017

Take a look around wherever you are right now. Right this second. Take a look. What do you see? A screen? A desk? What about out of the window? A car? A shop? Somebody on their morning ru

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Why the outside of your business is as important as the inside21/02/2017

What does the front of a website

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HMY: innovation in retail

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