Decléor, gold at your fingertips
One of the Professional Products divisions of the L’Oréal brand, named Decléor, wanted to make a true retail space in their beauty salons through their new corporate image. To accompany them in the transformation, the brand called upon the services of several shop fitters. HMY was selected and immediately began working on the project. It was not easy, as many challenges arose; materials, respect for the creative design, assembly, 0production and deadlines.
PharmagoraPlus & MPV fairs: A success for HMY France
At the beginning of April, HMY France met pharmacy and marketing professionals at two fairs that took place in Paris Porte de Versailles: PharmagoraPlus & MPV. This wasn’t HMY’s 1st time, but 5th time at PharmagoraPlus and its second time at MPV. Bo
HMY among the best in the world in marketing solutions for the point of sale
In March, during the 2016 GlobalShop in Las Vegas, HMY received recognition and a POPAI Global Award. Every year, the A.R.E | POPAI’s New Association invites all Gold POPAI awardees in the local contests to participate in the International event. It is
The latest creation from the HMY innovation lab a new range of laminated ceilings that add value to commercial spaces
A new solution, more competitive than anything proposed so far has been produced with PVC and other synthetic materials. Developed from an innovative concept using new materials, it has revolutionized the decorative ceiling sector of the retail market. H
What film making teach us about brand identity31/03/2017
Take a look at this ad campaign by clothing retailer H&M.
Yes, that’s Adrian Brody, on a train, in an ad for H&M.
It’s a somewh
Can shopping be made fun? How to give even the most reluctant shoppers an unforgettable experience30/03/2017
As a business owner, particularly, in this case, one that owns a clothing retailer, have you witnessed the scene outside of the changing rooms, of somebody waiting whilst their significan
Shopping and eating: a match made in heaven28/03/2017
For marketers and retailers alike, Instagram is, unlike Facebook, somewhat unknown waters. The potential for sales is there but it’s taking a little bit of time to really take off i
Digital or physical? Why we still love products we can actually hold in our hands07/03/2017
How do you listen to your music?
Do you stream it?
Maybe you’re one of the millions out there now enjoying your music on vin
What’s in a chair? Here’s why having the right place to sit means your business will sit right with customers.27/02/2017
“It started with a chair.” So begins Juno, the 2007 Jason Reitman film about a pregnancy conceived on a chair. The chair serves as a kind of domino for the film’
WHAT’S IN A NAME? 4 BRAND NAMES AND WHY THEY’RE UNFORGETTABLE23/02/2017
Take a look around wherever you are right now. Right this second. Take a look. What do you see? A screen? A desk? What about out of the window? A car? A shop? Somebody on their morning ru
Why the outside of your business is as important as the inside21/02/2017
What does the front of a website
The 5 types of shopper you’ll see today20/02/2017
When 50 Cent
4 Reasons the location of your business is key17/02/2017
Are we there yet?
Here’s why returning items is more important to your business than you think15/02/2017
“The receipt is in the box i