The "Chouffe" display seen by HMY!
Duvel Moortgat, beer producer and distributor, called upon HMY to create an original display dedicated to its brand "La Chouffe" which is a Walloon beer icon in the Belgian Ardennes. Given the fact that this beer is better known in the Walloon part of the country, than in the Flanders area, one of the objectives for Duvel Moortgat was to implement the display in the drink centers* to incite Flemish consumers to discover the beer.
A special feature of the display was to have a dual function. On the one hand, the customer wanted a rack where it was possible to insert an entire pallet to offer crates at the point of sale. On the other hand, the consumer wanted three shelves to present its other products. Once again, HMY were able to analyze the customer's needs, offer good advice and illustrate their ability to offer a display with an attractive and original design.
* : The drinks Center are a beverages sellers group, who come together with the aim of obtaining the best possible rates with the manufacturers, in order to resell to clients via their own store.
Sustainability in the World of Retail: A Passing Trend or Here to Stay? 07/12/2017
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Paris Retail Week - Presentation with Microsoft03/12/2017
During the last Paris Retail Week, held from September 19 to 21, HMY had the opportunity to collaborate with Microsoft on the technological company’s booth at this event.
From Point of Sale to Point of Contact25/11/2017
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Brighten up black friday23/11/2017
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One Size Fits All? No, Thank You: Creating Personalized Spaces in the Retail Industry.20/11/2017
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Probably not a very go
Food Weeks: Trends and Solutions for the Food Retail Industry10/11/2017
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Throughout these days, at H
The customer's XX shopping experience03/11/2017
What had been a relatively optional part of business not too long ago, has already become a must within the retail sector. Technology has become one of the main challenges of the retail se
Your External Image and How You Present Your Products Do Matter.02/11/2017
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Modern or Traditional: How to Make Our Products More Appealing to Customers27/10/2017
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The unstoppable rise of the discounter20/10/2017
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