Intermarché Nemours : HMY : from design to installation
The new Intermarché store in Nemours (80 km south-east of Paris) was opened on Tuesday 27th October. This 5,500 sqm hypermarket is set up in a former warehouse… which is completely round! The design and shopfitting were entrusted to HMY.
The uncommon setup of the building required reflection about the layout of the spaces. Thus, Mr. Richard Doyen, CEO of the store, suggested a layout in the form of an arena in order to emphasize the spaces, conceptualize the central part and create a surprise. The common denominator of the whole furniture is the visual identity of the point of sale, created by the HMY design department. The theme chosen for the store was a poppy, the symbolic emblem of the city of Nemours.
In concrete terms, fruits & vegetables displays from the FLexis range as well as the services islet display were placed at the heart of the arena, like a star. Around this central area, gondolas were set up in circles, like the petals of the poppy, and have the distinctive feature of being higher and higher the further out they go, to offer better visibility. Then, fresh products areas mould the walls of the hypermarket. On the opposite side are the Axis range checkouts.
Most of the furniture are HMY standard products (FLexis and Axis ranges, Evolution P25 shelving), but some other pieces of furniture have been specially designed for the hypermarket, like the S-shaped fitting rooms, the tables for the textile and table accessories or even aisles of end displays that are in transparent PET, with engraving, prints and blue, green or red backlighting.
In the end, this point of sale rallied all HMY departments: design, visual communication, technical design office, manufacturing and installation. Its huge success underlines the HMY know-how, from design to installation.
Brighten up black friday23/11/2017
Originally a day of spending reserved only for our friends across the pond, Black Friday has been well and truly integrated into our festive calendar, with retailers and consumers alike marking the
One Size Fits All? No, Thank You: Creating Personalized Spaces in the Retail Industry.20/11/2017
Imagine a business with no consistency in each of the elements that make up its sales space. What feeling would that space evoke for its customers?
Probably not a very go
Food Weeks: Trends and Solutions for the Food Retail Industry10/11/2017
As we have been announcing for some time, over the next few days Food Weeks will be taking place, more specifically from November 13th to mid-December.
Throughout these days, at H
The customer's XX shopping experience03/11/2017
What had been a relatively optional part of business not too long ago, has already become a must within the retail sector. Technology has become one of the main challenges of the retail se
Your External Image and How You Present Your Products Do Matter.02/11/2017
How many times have you thought about giving your customers a new way to interact with your products? Companies have made endless attempts to get potential customers to touch, feel and play
Modern or Traditional: How to Make Our Products More Appealing to Customers27/10/2017
Very soon, all of the Food Weeks attendees will be able to enjoy all of the innovations that HMY has developed for the food industry. With this in mind, we would like to talk about how you
The unstoppable rise of the discounter20/10/2017
Discount retail has rapidly grown over the last few years. A GlobalData report highlighted that, between 2012 and 2017, there was a Read more
Less is much more: from now on, space management will never be a problem.19/10/2017
As you know, many innovations stem from the analysis of purchasing processes and the introduction of products, which allows for the development of optimal merchandising that meets the needs of any
HMY will be exhibiting at eShow accompanied by netipbox19/10/2017
The 31st eShow will be held on the 25th and 26th of October at IFEMA Madrid, an event where the leaders of eCommerce and
How Big Data Affects the Retail Industry18/10/2017
Data has always proven to be very useful. The more information we have on a topic, the better equipped we are to meet any challenges that we encounter. For example, imagine all of the data an archi