• HMY
  • MEDIA
  • First physical store for Alibaba

HMY actively participates in the physical stores of the Alibaba online shopping platform

HMY in the first physical store from Alibaba - Image 1

Named “He Ma Xian sheng” and placed in Shanghai (China), this new commercial space is oriented towards the customer’s shopping experience. The architecture of the zones and sections has been designed in order to help and speed up the selection of the products. From the 4500sqm of commercial surface, 80% is allocated to food and it includes a new system of automatic logistics that allows the online products to be transported up to the checkout area quicker and easier. This project has been developed by a multidisciplinary team in HMY YongGuan in China with the involvement of the industrial design engineering teams, graphic design teams, production and assembly teams, and the Project Manager. They have all contributed to converting this space into a reference for all the other implementations of the Alibaba Group.

HMY in the first physical store from Alibaba - Image 2

ABOUT HMY HMY is the international leader in design, production and equipment installation for commercial spaces. With 55 years of experience in retail as a highly qualified professional team, working daily to find innovative display solutions to improve and satisfy the customer’s shopping experience.

Latest news

Lessons from Mary Poppins: The Order of Products in Retail is Important21/06/2017

Order has always been one of the most important things for almost everything in life. Furthermore, any technique for organization and productivity that you are currently applying

Read more

HMY achieves again two Gold Popai Awards21/06/2017

On June 15th the France Popai awards ceremony Awards took place in Paris, Pavillon d’Armenonville.  It is an annual competition that rewards the best creations for the point of sale and,

Read more

HMY joins T-ZIR, Innovation in Retail Center20/06/2017

With the formal signature of the agreement between HMY and T-ZIR (TorreVillage - Zaragoza’s Innovation in Retail Centre) the international leader in commercial equipment, HMY, is incorporated

Read more

Innovation for the retail sector all in one place.08/05/2017

At HMY, as you know, we work hard at bringing innovation and solutions specific to the retail sector.

This sector is constantly developing and evolving to guarantee po

Read more

Pop-Up Shops: Explaining this trend and case studies.05/05/2017

The ideas some people come up with to market their product sometimes borders on delusional. 
Take a look at what Starbucks did. 

Yes, they’re big containers that ha

Read more

Offer your customers a coffee when it rains outside, and let them enjoy a hot (or cold) experience.03/05/2017

Customer experience in a physical environment also means thinking about the things we cannot see. The lighting or the feel of the ground we’re walking on are elements we pay little

Read more

What film making teach us about brand identity31/03/2017

Take a look at this ad campaign by clothing retailer H&M.

Yes, that’s Adrian Brody, on a train, in an ad for H&M.

It’s a somewh

Read more

Can shopping be made fun? How to give even the most reluctant shoppers an unforgettable experience30/03/2017

As a business owner, particularly, in this case, one that owns a clothing retailer, have you witnessed the scene outside of the changing rooms, of somebody waiting whilst their significan

Read more

Shopping and eating: a match made in heaven28/03/2017

For marketers and retailers alike, Instagram is, unlike Facebook, somewhat unknown waters. The potential for sales is there but it’s taking a little bit of time to really take off i

Read more

Digital or physical? Why we still love products we can actually hold in our hands07/03/2017

How do you listen to your music?

Do you stream it?

Maybe you’re one of the millions out there now enjoying your music on vin

Read more

HMY: innovation in retail

This website uses cookies to help and improve navigation. By continuing to use this website you are giving consent for cookies to be used.

Accept Read cookies policy