HMY Brazil in APAS, an obligatory meeting point for American supermarket
APAS, the international fair for management of supermarket business, celebrated its 28th edition in the Expo center of Sao Paulo from the 7th to the 11th of May this year.
This fair brings together each year big domestic and international brands. A total of 550 exhibitors participated in an area of 60,000 m². The fair created an excellent meeting opportunity and attracted more than 70,000 visitors, all of whom got the chance to see firsthand new products available within the Distribution sector.
As with the last two events for this fair, HMY Brazil was in attendance, demonstrating its high capability to service the market. This year the HMY stand occupied an area of 100 m² under the slogan “Concebemos lojas desde o projeto inicial até sua concepçao total”. A range of the latest competitive innovations were presented which promoted different solutions to Customers in the supermarket shop fitting arena.
Among the products which could be seen on the stand was the new model of checkout that stood out to many visitors, based on the “Alura” product line, which is an original design from the HMY Group, but it has been personalized to suit the Latin-American market under a range called “HMY XPRES”. Another great success was the range of gondolas for sales representatives, on display in different configurations to be adapted to any type of product set up from shelves, load rods, integrated lighting in the shelving and a wide range of specific accessories.
New equipment designed for perfumeries were also a focus of considerable attention, with a highly evolved lighting system based on LED’s and a great diversity of accessories which are specifically adapted for the merchandising of retail products. Finally, all solutions were focused on personalising the retail brands at the sales point (Exhibitors or POP) showing specifically the model created for Coca-cola and making it clear that the company wants to position itself decisively in this growth market.
Moreover, the high class finishes in stainless steel, wood and glass brought an extra touch of quality and an enhanced aesthetic needed for this particular market sector.
For Cash and Carry establishments the new Rack HMY system was presented, with an integrated gondola for the optimum use of the space available.
HMY Brazil is gaining ground in the Brazilian and Latin-American markets, in which they have been present in for 15 years. As an important part of the HMY Group, HMY Brazil has all the capabilities to meet the standard requirements, or the more bespoke personal needs, of all Customers across all sectors of the retail market.
Every Waiting Period Is an Opportunity in Retail: Reinventing Spaces19/02/2018
On other occasions, we have discussed the challenges and trends to come in the future of retail. One of our favorites is Read more
Key Takeaways from Retail's Big Show 2018, put on by the National Retail Federation18/02/2018
Last month the National Retail Federation's (NRF) annual exhibition took place in New York. It is one of the most relevant retail and technology exhibitions internationally.
At MPV 2018, HMY Will Be Presenting their Latest Innovations for Retail13/02/2018
The MPV (Marketing at Retail Show) biennial exhibition will be held on March 27, 28 and 29 in Paris. This exhibition for professionals in the retail industry has gained worldwide
HMY Will Invest 3 Million Euro, Creating 60 New Jobs at its Production Plant in Spain07/02/2018
HMY started the new year by focusing the positive results and prospects that the company saw in 2017. Particularly noteworthy is the construction of a new logistics warehouse which is set to open i
Supermarket of the future: the digital and physical convergence of retailers05/02/2018
While there’s little doubt that retailers are facing an uphill struggle to keep customers coming through their doors due to political and economic uncertainty, consumers will always want ever
What Trends Will We See in Retail In 2018?30/01/2018
Many of us want to know the answer to this question so that we can stay up to date and show that we are keeping up with the latest trends. That is why we stay informed, visit trade fairs, and liste
How Does the Development of World Tourism Affect Travel Retail?25/01/2018
Tourism is a fast-growing sector. We are seeing this more in recent years as we reach record numbers of visitors and tourism flow, and it is projected
With Developments in Technology, What Will Payment Areas Look Like in 2018?19/01/2018
Every day, technological innovations make our lives better. And in the purchasing process, this does not go unnoticed. New innovations allow us to design a more efficient and satisfactory experienc
Amazon's Arrival to the Retail Market04/01/2018
Everyone knows that Amazon is one of the most influential companies in the world and that it has a very promising future in the short and medium term.
The company a very powerful presence
Food Weeks: A Unique Experience for the Food Industry29/12/2017
"I really enjoyed this wonderful visit, a production facility geared towards the future: digital technology and listening to its customers"