At MPV 2018, HMY Will Be Presenting their Latest Innovations for Retail
The MPV (Marketing at Retail Show) biennial exhibition will be held on March 27, 28 and 29 in Paris. This exhibition for professionals in the retail industry has gained worldwide recognition.
The exhibition offers a global, multidisciplinary approach to all aspects of point of sale marketing. It is divided into three main sections: 1) POP, Shop Fitting & Furniture, 2) Digital & Activation, and 3) Consulting & Design.
In the last edition, more than 14,500 professionals visited the exhibition in search of inspiration and solutions to help them face the future of retail.
For this edition of MPV 2018, the number of visitors is expected to increase significantly, as a reflection of the growing need for brands and retailers to innovate at the point of sale.
HMY's booth will represent the most relevant solutions from the past year for innovating at the point of sale and helping brands and retailers add value to their commercial spaces.
HMY has a comprehensive vision of the point of sale experience thanks to the company's international structure, their expertise and 360 perspective in POP and retail dating back to the 1960s, and their successful large-scale projects with international execution. This experience, combined with the group's defining constant innovation, makes them a leader in state-of-the-art solutions for present and future challenges that the retail world is facing. This is why HMY's presence at MPV 2018 is the ideal opportunity to explore, get inspired and see some of the best solutions in the retail industry.
The fair also includes the famous Paris Popai Awards, which provide recognition for the most innovative projects at the point of sale in the categories of POP Advertising, Shop Fitting and Digital and Merchandising. HMY will have the opportunity to display and promote their candidacy with 3 of its most important projects: Haribo, Look and Nutella, which were approved as entries for the Paris Popai Awards 2018. In the last edition of the awards, HMY was awarded two Popai Gold Trophies in the categories of "Shop Fitting - Multiple Achievements" and "Digital - Best Connected Shop" thanks to two of their projects: Decléor (France) and Futbol Emotion (Spain).
The Importance Of Storytelling In Retail 19/06/2018
In retail, brand success is offering customers unique and appealing experiences. But often brands don’t know how to create these experiences or how to establish them. To do this, an ess
Keeping the glass half full at point of purchase for drinks brands14/06/2018
In a consumer culture that’s forever changing, it can be difficult for brands to make their mark with new customers and maintain relationships with existing ones. We are now a nation
The Evolution Of Low Cost Retail: From Pricing Strategy to Shopping Experiences11/06/2018
Nowadays, to survive and be successful in the retail sector, points of sale experiences are critical. In fact, someone already coined the term, “Experience Economy&rdq
Is Your Brand Prepared For the World Cup? 06/06/2018
As part of our series of articles about soccer’s World Cup and the greater sales opportunities it represents, today we are going to talk about how you should tackle these events.
How can the retail sector exploit the greater influx of passengers during Soccer’s World Cup? 29/05/2018
Soccer’s World Cup has traditionally had an enormous impact on sports and business. It’s an excellent economic opportunity for the host country, as well as for the nume
New Fleg 7 Furniture: an Innovative Design that Adds Value to the Fruits and Vegetables Section. 26/05/2018
At HMY we are committed to innovation as a way to offer the best solutions to our clients. We are also always paying attention to trends in the retail world, taking into acco
How Can Brands Take Advantage of the Soccer World Cup to Connect with Customers? 21/05/2018
Soccer’s World Cup is an event that attracts hundreds of millions of people every four years. During the month-long competition, it seems like nothing else exists, and
What are Customers Looking for at Points of Sale?14/05/2018
The retail sector is going through a period of great change. For years, with the growth of online commerce, retail establishments are no longer seen as places to be visited.
The World Cup, a Unique Opportunity to Boost Retail Sales07/05/2018
The Football World Cup is one of the most viewed sporting events worldwide and therefore it has a huge economic impact. As an event that brings together the best players of th
HMY's Factory in Spain Reinforces its Commitment to the Environment, Society and Quality03/05/2018
At HMY we continually commit ourselves to sustainability whether that be environmental, social or in terms of the total satisfaction of our clients thanks to our quality standards. One ex