Vulco in Saint Laurent Les Tours gets revamped!
Following the expansion of its product range, Vulco, network specialist in tires and car maintenance, called upon HMY for the development of their center located in Saint Laurent Les Tours.
Our design department fully developed the new concept, completely revamping the image of the center. Counters, check-outs, gondolas, even the visual communication, mixed together modularity and a strong identity, in the brand’s colors: blue and yellow.
The declination of the graphic chart, both inside and outside the center, added homogeneity to the concept and the signs which were installed better guide the consumers and immerse them in the universe of tires. The walls painted in anthracite gray, a color reminiscent of tires, and the touches of white, bring the store to life and offer a reference to the Vulco logo.
The customer-retailer relationship is at the heart of the new concept!
The relaxation area also has a new look which provides an opportunity for the customers to wait in a relaxing environment, carefully renovated to create proximity between the customer and the retailor.
This project mobilized all of the HMY departments (design, visual communication, technical design office, production and assembly). Our attentiveness, reactivity, and consideration for issues by all teams involved have been key to the successful implementation of the new concept, demonstrating the expertise of HMY from design to installation.
Vulco belongs to the largest network of tire specialists (GDRP - Goodyear Dunlop Retail Partner). Today Vulco has nearly 600 centers in Europe, including 250 in France and is aiming to open centers in towns of 40 000 - 50 000 inhabitants. Its turnover is 230 million euros in 2014.
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