Lessons from Mary Poppins: The Order of Products in Retail is Important

Order has always been one of the most important things for almost everything in life. Furthermore, any technique for organization and productivity that you are currently applying for your business has one basic premise: order.  

Without order, there is no productivity.  

Without order, objectives are not met.

Apply this when you want to complete any challenge.  

With a Spoonful of Sugar…

Throughout the movie, Mary Poppins shows the children the importance of order in their rooms.  Even though a creative mind tends to be cluttered, in our retail businesses, we cannot afford that luxury. First, because the impression that we create for the client will not be desirable, and second, because we should not place products on shelves without being sure that place is the ideal one for our product.   

Could Mary Poppins have been the pioneer for this type of marketing strategy?

Obviously not, but she may have helped more than one person to get the idea.  

Yes, we are facing a big challenge: how to improve sales for your business by applying some advice about where to place your featured products and where to place those you are not interested in selling.

Assuming that you are offering something that you do not want to sell.  Yes, you read that correctly.  More than one retailer sells things that they disagree with.  But this is not the issue.

We’ll stop with the jokes.

The order of the products in a store influences how your clients perceive each product that you sell.  That’s why, in addition to knowing where to place products, it is important that you know something about how they are influenced by them.  

So, as Mary Poppins taught us in the movie, we will see how order and organization affect the life of our business.  And how to achieve these two objectives: increasing sales and saving employee efforts.  

Order: A Retail Sector Basic

The order and product placement in a store is basic. Normally, they were determined by hot or cold zones. But settle down, the hot zones don’t have anything to do with what you’re thinking; there aren’t any bakeries or hot take-out food.  

Hot zones are those where customers roam, aimlessly trying to find the products they need.  There are perfectly designed to give a small boost to those products that are not sold as easily or those which you would like to promote.  

It makes sense, right?

The cold zones aren’t air-conditioned zones either. Far from it. These zones have bad locations, however, that is where your clients can find all of the products that everyone buys. They are the ideal place for basic products that all of your clients need. For example, if you are in a supermarket, it is logical to “hide” the place where the milk is located in order for clients to see more products and to increase our possibilities of sales.  

A Shelf Can Become Magical

A shelf can completely change the way that the client receives in their subconscious a product that we want to sell them.  

Now think, where do we present our products?  

Indeed, on the shelves.  

So if we want to change our client’s perception of a product, we must innovate in the way that it is presented.  Therefore, innovation, plus the topic of different zones, resides in where it is presented.  That is where the true innovation is.  

For example, at HMY we have developed an extra-thin shelf that is specially designed so that each shelf is strategically placed at the client’s eye level. The perfect height with the perfect width so you can place the same amount of product as you could with a conventional shelf, but saving space.  It seems like magic, right?

Now, all of this, plus the possibility that they don’t make noise and knowing that your shelves are reinforced.  

Not bad, right?

The solution to increasing sales is found in the small details. And, above all, in the innovation and reinvention of elements as traditional for all of us as a shelf.  

So, get down to business, put yourself in your client’s shoes to find out what they would do and innovate in the simple things to save time, costs, and to increase sales.  

Latest news

One Size Fits All? No, Thank You: Creating Personalized Spaces in the Retail Industry.20/11/2017

Imagine a business with no consistency in each of the elements that make up its sales space. What feeling would that space evoke for its customers?

Probably not a very go

Read more

Food Weeks: Trends and Solutions for the Food Retail Industry10/11/2017

As we have been announcing for some time, over the next few days Food Weeks will be taking place, more specifically from November 13th to mid-December.

Throughout these days, at H

Read more

The customer's XX shopping experience03/11/2017

What had been a relatively optional part of business not too long ago, has already become a must within the retail sector. Technology has become one of the main challenges of the retail se

Read more

Your External Image and How You Present Your Products Do Matter.02/11/2017

How many times have you thought about giving your customers a new way to interact with your products? Companies have made endless attempts to get potential customers to touch, feel and play

Read more

Modern or Traditional: How to Make Our Products More Appealing to Customers27/10/2017

Very soon, all of the Food Weeks attendees will be able to enjoy all of the innovations that HMY has developed for the food industry. With this in mind, we would like to talk about how you

Read more

The unstoppable rise of the discounter20/10/2017

Discount retail has rapidly grown over the last few years. A GlobalData report highlighted that, between 2012 and 2017, there was a Read more

Less is much more: from now on, space management will never be a problem.19/10/2017

As you know, many innovations stem from the analysis of purchasing processes and the introduction of products, which allows for the development of optimal merchandising that meets the needs of any

Read more

HMY will be exhibiting at eShow accompanied by netipbox19/10/2017

The 31st eShow will be held on the 25th and 26th of October at IFEMA Madrid, an event where the leaders of eCommerce and

Read more

How Big Data Affects the Retail Industry18/10/2017

Data has always proven to be very useful. The more information we have on a topic, the better equipped we are to meet any challenges that we encounter. For example, imagine all of the data an archi

Read more

Food Weeks: We want to share a dedicated moment with you09/10/2017

During Food Weeks, all of the attendees at the event will be able to enjoy themselves and try out all of the innovations that HMY has developed for the food industry, and see what they will be

Read more

HMY: innovation in retail

This website uses cookies to help and improve navigation. By continuing to use this website you are giving consent for cookies to be used.

Accept Read cookies policy