POP, a magnet for Points of Sale
“More than 70% of purchase decisions are made in the store itself”
Foot District
Foot District is what is known in business terms as a "pure player": a business model born for online sales.
Advertising has always played a fundamental role in provoking the purchase impulse in the consumer, whatever the sector we are referring to.
Even though more and more, we access a large amount of information about products before reaching the point of sale, numerous studies reveal that “More than 70% of purchase decisions are made in the store itself”.
Then, how do we attract our public? Defining and promoting trade-marketing strategies and generating POP elements that help enhance brand visibility at the point of sale.
Trade marketing has become an essential tool to promote a product in the place where it is marketed, and thus increase its demand. It is to work the distribution channels to give a better commercial outlet to the products. For this reason, more and more companies are betting on it, and decide to trust us and our experience to get the boost they need.
Having a good POP strategy in the salesroom has become the key to good positioning, since it not only achieves better product exposure but also enhances the presence of the brand in-store, attracting a greater number of clients.
Advertising at the point of sale has become a key element for brands to generate an impact on buyers.
Coordination as a key element: design, installation, and launch of the campaign at the point of sale and in the digital sphere must go hand in hand.
What types of POP do we manufacture?
Posters and Signage: A simple and economical way to capture the customer’s attention at the point of sale. Banners, stoppers, dips, label holders, stickers for floors, aerials… very practical and quick solutions to install and remove.
Exhibitors: These are structures aimed at promoting the products they contain through trade marketing actions. They are located at strategic points and use the elements of the brand’s corporate identity to attract the public’s attention.
Displays and Glorifiers: Independent supports that give prominence to one or more articles. They can be located in gondolas, headers, shelves, at checkout, and even in shop windows or other high-visibility points. Especially recommended for up-selling actions.
Shop windows: Its function is to attract the public to access the interior of the store. A highly versatile space, where the impact must be very high to generate the desired effect on the buyer.
Checkout displays: Perfectly adapted to the payment area, they are placed next to the checkout or the counter and are a great attraction for impulse and cross-selling products.
Product segmentation elements by category: We have a very broad portfolio of visual merchandising solutions that improve product positioning as well as the shopping experience.
Campaigns and events: Sometimes brands decide to bet on holding events as a strategic tool to promote their launches and products. Another type of activation that generates qualitative visibility.
All of this, allows us to carry out comprehensive campaigns inside and outside
the store with 2 fundamental objectives for brands: increase footfall at points
of sale and improve influence on buyers.
Capture the attention of the consumer, the essence of POP
At HMY we are very aware of the influence of POP on the purchase decision of consumers at the point of sale. So much so that, just in 2021, we have carried out more than 3,700 POP projects for our clients, helping them achieve:
A greater visibility to their brand.
A boost to their sales.
An Improvement of the presentation and rotation of their products.
This is what we discovered
We advise you on the best solution for your project.
Because we put our heart wherever your project is.
Because we create, think and design unique spaces.
Because we are the global-local partner you are looking for.
