The "Chouffe" display seen by HMY!

The Chouffe display, by HMY

Duvel Moortgat, beer producer and distributor, called upon HMY to create an original display dedicated to its brand "La Chouffe" which is a Walloon beer icon in the Belgian Ardennes. Given the fact that this beer is better known in the Walloon part of the country, than in the Flanders area, one of the objectives for Duvel Moortgat was to implement the display in the drink centers* to incite Flemish consumers to discover the beer.

A special feature of the display was to have a dual function. On the one hand, the customer wanted a rack where it was possible to insert an entire pallet to offer crates at the point of sale. On the other hand, the consumer wanted three shelves to present its other products. Once again, HMY were able to analyze the customer's needs, offer good advice and illustrate their ability to offer a display with an attractive and original design.

* : The drinks Center are a beverages sellers group, who come together with the aim of obtaining the best possible rates with the manufacturers, in order to resell to clients via their own store.

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HMY: innovation in retail

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