HMY Radford receives a Bronze POPAI award for Tesco Stores remodeling concept
The POPAI UK & Ireland 2014 ceremony award was held in London last October 9th.
Become a major stakeholder in a handpicked team to revitalise and redeploy Tesco’s product offer; that was Tesco’s overriding requirement of HMY for the future of their in-store Homewares departments. The teams resulting solution has been recognised with a Bronze POPAI award in the Flagship & Stores categories.
With online shopping growth providing a real and growing threat for Tesco in-store sales, they were seeking a new concept store format that would turn each visit into a unique experience for the consumer.
The desire was to make stores a leisure destination that encourages customers to explore the range of products using attractive and specialized displays that provide an inspiring shopping experience. Improved product information was also high on the list of requirements.
HMY Radford developed a very competitive range of furniture and commercial equipment that is being introduced in all nonfood areas of each Tesco store.
The main overriding challenge for the Project was to deliver a solution that retained the very creative design intent produced by Household Design without losing view of the functional requirements of a supermarket and delivering a price point that would allow for future potential roll out that could result in a real ROI.
Initial trial stores turned out to be a great success with a substantial increase in sales. “The new design has shaken up and changed customer’s perception on how they want to do their supermarket shopping “Paul Jones, Design Manager at Tesco.
This is the second award the HMY POP Division has received within the year. The HMY POP Division is specialised in display solutions at the point of sale. Last February the POPAI D-A-CH took place and a display from Lindt produced by HMY was also awarded with a Bronze POPAI.
These awards represent an international recognition to the specialised work developed by the HMY POP Division to strengthen a brands presence at the point of sale. HMY offers unique display solutions for each customer with a close, flexible and fast Service, backed up by the substantial capabilities in management and production of a global group such as HMY, the international leader in commercial equipment.
Every Waiting Period Is an Opportunity in Retail: Reinventing Spaces19/02/2018
On other occasions, we have discussed the challenges and trends to come in the future of retail. One of our favorites is Read more
Key Takeaways from Retail's Big Show 2018, put on by the National Retail Federation18/02/2018
Last month the National Retail Federation's (NRF) annual exhibition took place in New York. It is one of the most relevant retail and technology exhibitions internationally.
At MPV 2018, HMY Will Be Presenting their Latest Innovations for Retail13/02/2018
The MPV (Marketing at Retail Show) biennial exhibition will be held on March 27, 28 and 29 in Paris. This exhibition for professionals in the retail industry has gained worldwide
HMY Will Invest 3 Million Euro, Creating 60 New Jobs at its Production Plant in Spain07/02/2018
HMY started the new year by focusing the positive results and prospects that the company saw in 2017. Particularly noteworthy is the construction of a new logistics warehouse which is set to open i
Supermarket of the future: the digital and physical convergence of retailers05/02/2018
While there’s little doubt that retailers are facing an uphill struggle to keep customers coming through their doors due to political and economic uncertainty, consumers will always want ever
What Trends Will We See in Retail In 2018?30/01/2018
Many of us want to know the answer to this question so that we can stay up to date and show that we are keeping up with the latest trends. That is why we stay informed, visit trade fairs, and liste
How Does the Development of World Tourism Affect Travel Retail?25/01/2018
Tourism is a fast-growing sector. We are seeing this more in recent years as we reach record numbers of visitors and tourism flow, and it is projected
With Developments in Technology, What Will Payment Areas Look Like in 2018?19/01/2018
Every day, technological innovations make our lives better. And in the purchasing process, this does not go unnoticed. New innovations allow us to design a more efficient and satisfactory experienc
Amazon's Arrival to the Retail Market04/01/2018
Everyone knows that Amazon is one of the most influential companies in the world and that it has a very promising future in the short and medium term.
The company a very powerful presence
Food Weeks: A Unique Experience for the Food Industry29/12/2017
"I really enjoyed this wonderful visit, a production facility geared towards the future: digital technology and listening to its customers"