HMY Yudigar participates in launching 'The Sub' Heineken
During these last months, Heineken has launched in Spain the innovative product 'The Sub'.
It is the result of the alliance of Heineken and Krups with the objective of offering the consumer an exclusive experience: enjoying a draft beer at home.
The process is very easy, The TORP (the 2 liter barrel) is inserted into the machine and through a signal warns us when beer is at the ideal temperature for consumption.
To develop the concept, manufacture and assembly of the exhibitors and spaces to promote THE SUB at points of sale, Heineken has trusted in HMY Yudigar´s POP division once again.
The challenge consisted on transmitting the exact product positioning, offering a different and exclusive experience on the point of sale. The launching concept developed by Heineken and HMY Yudigar has achieved : - A great impact and notoriety. - Strengthen brand equity. - Boost product testing. - Transmit the THE SUB new lifestyle.
This project has taken place in Carrefour and El Corte Ingles hypermarkets with several different formats: headboard, corner and islands of different sizes.
Lessons from Mary Poppins: The Order of Products in Retail is Important21/06/2017
Order has always been one of the most important things for almost everything in life. Furthermore, any technique for organization and productivity that you are currently applying
HMY achieves again two Gold Popai Awards21/06/2017
On June 15th the France Popai awards ceremony Awards took place in Paris, Pavillon d’Armenonville. It is an annual competition that rewards the best creations for the point of sale and,
HMY joins T-ZIR, Innovation in Retail Center20/06/2017
With the formal signature of the agreement between HMY and T-ZIR (TorreVillage - Zaragoza’s Innovation in Retail Centre) the international leader in commercial equipment, HMY, is incorporated
Innovation for the retail sector all in one place.08/05/2017
At HMY, as you know, we work hard at bringing innovation and solutions specific to the retail sector.
This sector is constantly developing and evolving to guarantee po
Pop-Up Shops: Explaining this trend and case studies.05/05/2017
The ideas some people come up with to market their product sometimes borders on delusional.
Take a look at what Starbucks did.
Yes, they’re big containers that ha
Offer your customers a coffee when it rains outside, and let them enjoy a hot (or cold) experience.03/05/2017
Customer experience in a physical environment also means thinking about the things we cannot see. The lighting or the feel of the ground we’re walking on are elements we pay little
What film making teach us about brand identity31/03/2017
Take a look at this ad campaign by clothing retailer H&M.
Yes, that’s Adrian Brody, on a train, in an ad for H&M.
It’s a somewh
Can shopping be made fun? How to give even the most reluctant shoppers an unforgettable experience30/03/2017
As a business owner, particularly, in this case, one that owns a clothing retailer, have you witnessed the scene outside of the changing rooms, of somebody waiting whilst their significan
Shopping and eating: a match made in heaven28/03/2017
For marketers and retailers alike, Instagram is, unlike Facebook, somewhat unknown waters. The potential for sales is there but it’s taking a little bit of time to really take off i
Digital or physical? Why we still love products we can actually hold in our hands07/03/2017
How do you listen to your music?
Do you stream it?
Maybe you’re one of the millions out there now enjoying your music on vin