HMY ARM in Pharmagora 2012
The 25th edition of Pharmagora, one of the most important Congresses for Pharmacy Offices and Pharmaceuticals, was held at the Porte de Versailles exhibition center in Paris between the 24th and 26th of March.
HMY ARM based in Vendôme (France), took part for the first time in this year´s fair with an avant-garde stand created by its own Concept & Design Department. Built on an area of 56 sqm, they showed the latest competitive innovations which are available from the company for the pharmacy and beauty retail display market. Also last week, in Spain, the eleventh edition of Infarma was held. Once again HMY was present with a stand of a similar nature at the event which was created by the HMY Yudigar Concept & Design Department. With presence at both of these prestigious events, held within such close timing of one another, HMY took the opportunity to promote strongly the image, capability and standing of the Group.
At the Pharmagora, HMY ARM presented its latest ranges of shopfitting concepts and products dedicated to the pharmacy and beauty retail display market. This included the Gryn Evolution and Gryn Line systems, both based on the standard structure of its successful range P.25 Evolution.
Gryn Evolution has been designed for the type of pharmacy which has a broad product range to display with a higher turnover of goods, which requires greater versatility in being able to regularly replenish and/or switch merchandising arrangements. This range, due to its highly functional and practical approach is most suitable for this purpose.
On the other hand, the Gryn Line system, which has the same versatility as the Gryn Evolution, offers superior aesthetics, which adds value to the goods for its modern look, in keeping with the latest trends.
Both ranges have the feature of being complemented with an extensive range of signage and visual communication, reinforcing the sales potential of the merchandised products. This serves to make the purchasing process simpler for customers with good identification and display for all products that are at their disposal.
These innovative ranges were very well received by the visitors who came to the stand where, in addition to being made aware of the other products available within the HMY family, they were also able to learn about all the other new ideas of the HMY brand
With about 21,000 visitors and over 300 exhibition stands, Pharmagora has proved to be a very important event in pharmacy fairs in Europe. It proved to be a big boost for HMY ARM, in its first foray into this type of event, which has reinforced its position in this sector and has secured a leading position among shopfitting suppliers for the pharmacy and para pharmacy market in the future.
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