HMY Brazil in APAS, an obligatory meeting point for American supermarket
APAS, the international fair for management of supermarket business, celebrated its 28th edition in the Expo center of Sao Paulo from the 7th to the 11th of May this year.
This fair brings together each year big domestic and international brands. A total of 550 exhibitors participated in an area of 60,000 m². The fair created an excellent meeting opportunity and attracted more than 70,000 visitors, all of whom got the chance to see firsthand new products available within the Distribution sector.
As with the last two events for this fair, HMY Brazil was in attendance, demonstrating its high capability to service the market. This year the HMY stand occupied an area of 100 m² under the slogan “Concebemos lojas desde o projeto inicial até sua concepçao total”. A range of the latest competitive innovations were presented which promoted different solutions to Customers in the supermarket shop fitting arena.
Among the products which could be seen on the stand was the new model of checkout that stood out to many visitors, based on the “Alura” product line, which is an original design from the HMY Group, but it has been personalized to suit the Latin-American market under a range called “HMY XPRES”. Another great success was the range of gondolas for sales representatives, on display in different configurations to be adapted to any type of product set up from shelves, load rods, integrated lighting in the shelving and a wide range of specific accessories.
New equipment designed for perfumeries were also a focus of considerable attention, with a highly evolved lighting system based on LED’s and a great diversity of accessories which are specifically adapted for the merchandising of retail products. Finally, all solutions were focused on personalising the retail brands at the sales point (Exhibitors or POP) showing specifically the model created for Coca-cola and making it clear that the company wants to position itself decisively in this growth market.
Moreover, the high class finishes in stainless steel, wood and glass brought an extra touch of quality and an enhanced aesthetic needed for this particular market sector.
For Cash and Carry establishments the new Rack HMY system was presented, with an integrated gondola for the optimum use of the space available.
HMY Brazil is gaining ground in the Brazilian and Latin-American markets, in which they have been present in for 15 years. As an important part of the HMY Group, HMY Brazil has all the capabilities to meet the standard requirements, or the more bespoke personal needs, of all Customers across all sectors of the retail market.
Today we talked to Javier López about the importance of creating a brand experience in retail.19/04/2018
Retail spaces provide a key opportunity to brands who want to develop a relevant experience for their customer. We know that the purchasing experience is crucial in achieving customer sat
HMY's Plant in France Receives Triple Certification as a Guarantee of Commitment to Sustainability11/04/2018
HMY has officially received triple ISO 9001, ISO 14001 and OHSAS 18001 certification in its production plant in France. These certifications serve as a guarantee for HMY's clie
Over 14,500 Visitors Gathered at MPV 201809/04/2018
The MPV exhibition was held last week. HMY participated with a booth showing some of our company's most innovative products and projects.
More than 14,500 visitors
HMY, Nominated for the Dach Popai Awards 06/04/2018
The team at HMY Germany has received great recognition for their work and innovation in the retail sector and, on this occasion, the board of this edition of the Dach Popai awards
O2O (Online to Offline), the Perfect Opportunity to Combine Physical and Digital Channels in Retail04/04/2018
Over the past few years, online commerce has had a big impact on retail. Every player in the retail sector has witnessed changes to circumstances that for some decades had seemed s
Travel Retail, a Great Opportunity to Boost Sales22/03/2018
Travel retail is a classic and important sales channel for many brands. But, in recent times, it is becoming even more relevant. The data made available in recent years shows that
The Importance of Innovation in the Retail Sector20/03/2018
Innovation is a critical aspect in virtually all business sectors. Times change, and the needs of clients change with them. This is why it is essential to adapt to new trends and demands if
David Santafé, Chief Design Manager at HMY: "Innovation in retail should always be productive for both the brand and the consumer" 19/03/2018
The retail world is constantly changing. This is causing brands to look for their own place within the sector as a way to position themselves as the best possible option for consumers and to look f
The Key to Sustainability Is Innovation12/03/2018
Sustainability is on everyone's lips. It is an issue that is influencing nearly all sectors of the economy as well as people's lifestyles. Also, not only is this trend here to stay, but it
Health and Beauty: A Growing Sector in Retail10/03/2018
Health and Beauty is one of the sectors that has been growing lately within the retail industry. At a time when there is a stronger push for e-commerce, it is worth highlight