• All retailers, regardless of size, turnover, product offering or consumer profile, have two primary goals in common – to attract new customers and to maintain interest among current audiences.

How to be ready for the shopper of the future

All retailers, regardless of size, turnover, product offering or consumer profile, have two primary goals in common – to attract new customers and to maintain interest among current audiences.

Of course, with competition growing every day, this can be easier said than done and, as such, brands need to be ahead of the curve in terms of what makes the shopper tick and how their changing behaviours will influence the state of the market. The average shopper five years from now could look very different to that of today, so retailers should be considering how factors such as technology will play a role and can be implemented in stores.

While there’s certainly no one-size-fits-all approach, retailers should strive to be innovators and look to other sectors for inspiration on how to adapt specific mechanisms. HMY Group (UK)’s Managing Director, Stuart Geekie, recently took part in a discussion panel around the shopper of the future at the Retail Design Expo 2017 – here, he shares his advice on how retailers can make sure they don’t get left behind and are able to grow their business effectively.

  • Get the basics right

To be a successful retailer, you need to do the simple things well. There’s no point implementing an all-singing, all-dancing approach to shop floor technology, if you haven’t considered factors such as shopper journey or ease of purchase. The shopping environment should be both exciting and efficient, so it’s essential that retailers regularly review whether their store is reflective of these things and look at ways to improve.

  • Tapping into technology

It may be a slightly more traditional way of thinking, but the phrase ‘eye-line is buy-line’ is still very relevant in today’s market. As such, technology can be used to shake this up and draw shoppers into a specific range of product category on the shelf. For instance, virtual reality (VR) is beginning to find its way into the early stages of store design and allows us to see a proposed shop floor layout as it’s being designed, giving both retailer and suppliers, such as HMY, an insight into what the shopper will see and feel.

From a consumer perspective, VR heralds the dawn of an extremely exciting time for shopper experience and there’s opportunity for consumers to shop in-store in real time, from the comfort of their own home. There’s also scope for fashion retailers to offer customers the chance to ‘try on’ items when purchasing online.

  • Create a shopping haven

When faced with two retailers from which to buy the same product, shoppers will always opt for the one that will give them the better shopper experience, regardless of how innovative or exclusive the item is.

It’s true that the act of shopping is often more rewarding than the purchase itself, so it’s important that retailers acknowledge this and adapt their in-store strategy accordingly. Retailment is a key factor to consider and millennials, in particular, are becoming accustomed to social media, holograms and even robots being integrated into their overall experience. Seeking advice from specialist external suppliers on how to adapt this to retailers’ own environment not only ensures an unbiased view, but also opens up new avenues for innovation which may not have been considered.

For further information on how to future-proof your shop floor and beyond, get in touch.


Latest news

Travel Retail, a Great Opportunity to Boost Sales22/03/2018

Travel retail is a classic and important sales channel for many brands. But, in recent times, it is becoming even more relevant. The data made available in recent years shows that

Read more

The Importance of Innovation in the Retail Sector20/03/2018

Innovation is a critical aspect in virtually all business sectors. Times change, and the needs of clients change with them. This is why it is essential to adapt to new trends and demands if

Read more

David Santafé, Chief Design Manager at HMY: "Innovation in retail should always be productive for both the brand and the consumer" 19/03/2018

The retail world is constantly changing. This is causing brands to look for their own place within the sector as a way to position themselves as the best possible option for consumers and to look f

Read more

The Key to Sustainability Is Innovation12/03/2018

Sustainability is on everyone's lips. It is an issue that is influencing nearly all sectors of the economy as well as people's lifestyles. Also, not only is this trend here to stay, but it

Read more

Health and Beauty: A Growing Sector in Retail10/03/2018

Health and Beauty is one of the sectors that has been growing lately within the retail  industry. At a time when there is a stronger push for e-commerce, it is worth highlight

Read more

Every Waiting Period Is an Opportunity in Retail: Reinventing Spaces19/02/2018

On other occasions, we have discussed the challenges and trends to come in the future of retail. One of our favorites is Read more

Key Takeaways from Retail's Big Show 2018, put on by the National Retail Federation18/02/2018

Last month the National Retail Federation's (NRF) annual exhibition took place in New York. It is one of the most relevant retail and technology exhibitions internationally.

Read more

At MPV 2018, HMY Will Be Presenting their Latest Innovations for Retail13/02/2018

The MPV (Marketing at Retail Show) biennial exhibition will be held on March 27, 28 and 29 in Paris. This exhibition for professionals in the retail industry has gained worldwide

Read more

HMY Will Invest 3 Million Euro, Creating 60 New Jobs at its Production Plant in Spain07/02/2018

HMY started the new year by focusing the positive results and prospects that the company saw in 2017. Particularly noteworthy is the construction of a new logistics warehouse which is set to open i

Read more

Supermarket of the future: the digital and physical convergence of retailers05/02/2018

While there’s little doubt that retailers are facing an uphill struggle to keep customers coming through their doors due to political and economic uncertainty, consumers will always want ever

Read more

HMY: innovation in retail

This website uses cookies to help and improve navigation. By continuing to use this website you are giving consent for cookies to be used.

Accept Read cookies policy