HMY > “In technology, what’s new today will be outdated tomorrow”

“In technology, what’s new today will be outdated tomorrow”

Tecnología del mañana

 

The change in consumer behaviour in physical stores, where the shopping experience becomes a differential value, makes its necessary to progress towards increasingly innovative solutions that surprise the buyer. Therefore, the technology applied to the sales area is revealed as a key element in the final purchase decision.

“In technology, what’s new today will be outdated tomorrow. For this reason, at HMY we continuously strive to remain at the forefront of the industry in order to offer specific solutions to each of our customers and in each segment of the business,” Lorena Gómez Latorre, Retail Technology Manager at HMY, explained.

With the rise of e-commerce and the increase in competition in the vast majority of sectors, the shopping experience is positioned as the main differentiating, dynamic and loyalty factor of both traditional retailers and brands with their own stores.

In this context, “considering the change in consumer behaviour, retailers must transform their stores to focus on developing a consistent brand experience for the buyer, on moving online strategies to the physical store and on smart processes. They achieve this by optimising the design and functionality of each establishment”, Lorena added.

One of the main objectives of HMY with its clients is to transform sales areas into attractive and efficient spaces that offer buyers a unique and convincing experience. With a view to strengthening its business model thanks to a vast array of innovative solutions and services.

“We are one step ahead, becoming strategic partners to help our clients select and implement the solutions appropriate to each particular case and need. In this way, they manage to stay aligned with how consumers and their demands develop, while at the same time increasing return on investment,” Lorena maintained.

In addition, HMY acts as an integrator and works with specific partners to provide the correct solution. The company collaborates exclusively for retail with partners such as Netip, Toshiba, Diebold Nixdorf, NCR, Hiberus, RetailNext and DeuSens. In this regard, Lorena explained that “each of our partners is specialised in a specific area, which allows us to stay at the technological forefront and continuously update our offer with the latest market developments.”

With this firm commitment to innovation as a guarantee, HMY has gained a solid customer base formed by leading brands such as Coca-Cola, Vodafone, Volkswagen, Huawei, Carrefour, Sony, L’Oreal, P&G and Ferrero, among many others. “Working with high-level brands and distributors throughout Europe is a source of continuous inspiration to create solutions at the forefront of the industry, which is something that will undoubtedly continue to nourish and boost HMY’s activity in the future,” Lorena concluded.

Latest news

HMY reinforces its technological offering for retail thanks to its collaboration with Hiberus11/02/2019

HMY, international leader in global services and innovation for retail, has chosen Hiberus, experts in providing technological services, as an exclusive strategic partner in developing technological...

Read more

HMY renews the Social Responsibility of Aragon seal07/02/2019

This recognition is an important impetus for our corporate responsibility policies, which undoubtedly ensure and drive the company's long-term growth....

Read more

What is a planogram? Benefits and types31/01/2019

Planograms are an essential element when planning the layout and interaction with the customer in any physical store. However, do you know what they are...

Read more

“In technology, what’s new today will be outdated tomorrow”24/01/2019

The change in consumer behaviour in physical stores, where the shopping experience becomes a differential value, makes its necessary to progress towards increasingly innovative solutions that...

Read more

HMY and retail, two parallel storylines17/01/2019

Since the company HMY was born, its history has been closely tied to the whole evolution of the retail...

Read more

Towards the retail of 201914/01/2019

Within the trends that we are going to see in 2019, we can clearly differentiate two alternative approaches: the strategic and the technological aspect, the latter supporting the...

Read more

The importance of lighting in Travel Retail04/01/2019

Lighting has an essential role, since it is one of the key elements to attract the customer's attention. Keep in mind that the travel retail buyer is a different consumer since its main objective is...

Read more

The current importance of Travel Retail and “travel customers”28/12/2018

Airports have become in the new shopping centres for retailers, but they need to know how to make use of this...

Read more

HMY awards its best suppliers in Turkey through the Chamber of Commerce and Industry26/12/2018

The HMY factory in Turkey, formerly HMY Teknogon, has organised a gala with the collaboration of the Çerkezköy Chamber of Commerce and Industry, to reward the company's best suppliers in the...

Read more

The Christmas campaign: a key time for retail19/12/2018

Christmas shopping is a classic in December and with the arrival of Black Friday, this campaign is increasingly being brought forward each...

Read more

HMY: innovation in retail