HMY > Vulco in Saint Laurent Les Tours gets revamped!

Vulco in Saint Laurent Les Tours gets revamped!

Following the expansion of its product range, Vulco, network specialist in tires and car maintenance, called upon HMY for the development of their center located in Saint Laurent Les Tours.

Our design department fully developed the new concept, completely revamping the image of the center. Counters, check-outs, gondolas, even the visual communication, mixed together modularity and a strong identity, in the brand’s colors: blue and yellow.

The declination of the graphic chart, both inside and outside the center, added homogeneity to the concept and the signs which were installed better guide the consumers and immerse them in the universe of tires. The walls painted in anthracite gray, a color reminiscent of tires, and the touches of white, bring the store to life and offer a reference to the Vulco logo.

The customer-retailer relationship is at the heart of the new concept!

The relaxation area also has a new look which provides an opportunity for the customers to wait in a relaxing environment, carefully renovated to create proximity between the customer and the retailor.

This project mobilized all of the HMY departments (design, visual communication, technical design office, production and assembly). Our attentiveness, reactivity, and consideration for issues by all teams involved have been key to the successful implementation of the new concept, demonstrating the expertise of HMY from design to installation.

About Vulco:

Vulco belongs to the largest network of tire specialists (GDRP – Goodyear Dunlop Retail Partner). Today Vulco has nearly 600 centers in Europe, including 250 in France and is aiming to open centers in towns of 40 000 – 50 000 inhabitants. Its turnover is 230 million euros in 2014.

Latest news

Retail Travel: A Key Channel For Luxury Brands16/08/2018

The increase in airport traffic in recent years has allowed travel retail to grow considerably. There are plenty of brands that have identified the opportunities offered by commercial spaces at...

Read more

Apparel Retail Challenges When Threatened by Online Shopping09/08/2018

Generally, in the retail world, we’ve seen new challenges due to the advent of online shopping. The fashion industry is no different. Buying clothing online has led to a boom in the industry....

Read more

The Retail Sector’s Digital Transformation07/08/2018

Digital technology is very influential in the world of retail....

Read more

HMY Joins The Diálogo’s Board of Honor at the Spanish-French Friendship Association03/08/2018

HMY has become a part of the Diálogo’s Board of Honor, an association that brings together 50 stakeholders from economic and industrial sectors within both Spain and France....

Read more

HMY’s Factory In Turkey Receives Triple Certification01/08/2018

HMY’s constant commitment to the environment and sustainability has once again received important recognition.  This time, our HMY factory in Çerkezköy, Turkey, has obtained the triple...

Read more

Brexit and Retail – Weathering the Perfect Storm24/07/2018

It’s no secret that 2018 has been a turbulent year for the retail sector so far. News of job losses, the collapse of Toys R Us, Maplin and Poundworld, and the planned closure of 31 House of Fraser...

Read more

Travel Retail: How Does It Impact The Customer?19/07/2018

Within retail there are many specialized sectors that cater to specific needs and serve particular circumstances. Given its current status and due to its growth, one of the most relevant sectors is,...

Read more

The Auto Industry, Pioneer in Creating Personalized Experiences07/07/2018

The automotive industry has some specific characteristics, especially with respect to retail. Its stores need a spacious layout and large size to focus on showing a product that’s very different...

Read more

HMY Germany, Recognized At The Dach Popai Awards05/07/2018

A few weeks ago, we received confirmation that HMY Germany had been nominated at the Dach awards, the German edition of the Popai Awards, which is one of the most prestigious awards in the retail...

Read more

“Innovation is an essential factor to stand out in the Health and Beauty sector”03/07/2018

The current scene in the retail sector reflects more competition between brands globally to face a common goal: create shopping experiences at their retail...

Read more

HMY: innovation in retail