Decléor, gold at your fingertips

Media and retail news, by HMY

One of the Professional Products divisions of the L’Oréal brand, named Decléor, wanted to make a true retail space in their beauty salons through their new corporate image. To accompany them in the transformation, the brand called upon the services of several shop fitters. HMY was selected and immediately began working on the project. It was not easy, as many challenges arose; materials, respect for the creative design, assembly, 0production and deadlines.

The concept is a real mass of miscellaneous materials HMY had to adapt to. For a good homogeneity of the whole furniture, the gold decoration should have had the same aesthetics, whatever the material, be it raw MDF, metal or plastic. The resin of the pieces of furniture has been thermoformed to give it the curve we see on all the elements of this concept. Finally, to perfect the whole look, the products are exhibited in lighted and backlighted glorifiers.The outside of the store was also influenced by HMY, who supplied the store signs.

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During the meetings with Decléor, HMY gained their confidence thanks to their demonstration of knowledge and good project management. Thus, the Decléor beauty salon of the Rue des Petits Champs in Paris is the first beauty salon to have been given a makeover in 2016.

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