Decléor, gold at your fingertips
One of the Professional Products divisions of the L’Oréal brand, named Decléor, wanted to make a true retail space in their beauty salons through their new corporate image. To accompany them in the transformation, the brand called upon the services of several shop fitters. HMY was selected and immediately began working on the project. It was not easy, as many challenges arose; materials, respect for the creative design, assembly, 0production and deadlines.
The concept is a real mass of miscellaneous materials HMY had to adapt to. For a good homogeneity of the whole furniture, the gold decoration should have had the same aesthetics, whatever the material, be it raw MDF, metal or plastic. The resin of the pieces of furniture has been thermoformed to give it the curve we see on all the elements of this concept. Finally, to perfect the whole look, the products are exhibited in lighted and backlighted glorifiers.The outside of the store was also influenced by HMY, who supplied the store signs.
During the meetings with Decléor, HMY gained their confidence thanks to their demonstration of knowledge and good project management. Thus, the Decléor beauty salon of the Rue des Petits Champs in Paris is the first beauty salon to have been given a makeover in 2016.
Embracing The Digital Transformation 22/09/2017
RETAILERS ARE INTEGRATING MORE CONSUMER-FACING TECHNOLOGIES INTO THE BRICKS AND MORTAR ENVIRONMENT, THANKS TO INTEGRATED SOLUTIONS PROVIDER HMY GROUP.
We Have Expanded Our Presence with a New Office in Frankfurt22/09/2017
After more than two years of working in Saarbrücken, HMY Deutschland GmBH has opened a new office in downtown Frankfurt in order to strengthen its presence in the country and to prov
How to be ready for the shopper of the future22/09/2017
All retailers, regardless of size, turnover, product offering or consumer profile, have two primary goals in common – to attract new customers and to maintain interest among current audiences
Lessons from Mary Poppins: The Order of Products in Retail is Important21/06/2017
Order has always been one of the most important things for almost everything in life. Furthermore, any technique for organization and productivity that you are currently applying
HMY achieves again two Gold Popai Awards21/06/2017
On June 15th the France Popai awards ceremony Awards took place in Paris, Pavillon d’Armenonville. It is an annual competition that rewards the best creations for the point of sale and,
HMY joins T-ZIR, Innovation in Retail Center20/06/2017
With the formal signature of the agreement between HMY and T-ZIR (TorreVillage - Zaragoza’s Innovation in Retail Centre) the international leader in commercial equipment, HMY, is incorporated
Innovation for the retail sector all in one place.08/05/2017
At HMY, as you know, we work hard at bringing innovation and solutions specific to the retail sector.
This sector is constantly developing and evolving to guarantee po
Pop-Up Shops: Explaining this trend and case studies.05/05/2017
The ideas some people come up with to market their product sometimes borders on delusional.
Take a look at what Starbucks did.
Yes, they’re big containers that ha
Offer your customers a coffee when it rains outside, and let them enjoy a hot (or cold) experience.03/05/2017
Customer experience in a physical environment also means thinking about the things we cannot see. The lighting or the feel of the ground we’re walking on are elements we pay little
What film making teach us about brand identity31/03/2017
Take a look at this ad campaign by clothing retailer H&M.
Yes, that’s Adrian Brody, on a train, in an ad for H&M.
It’s a somewh