HMY > The Latest Trends in Retail

The Latest Trends in Retail

Retail is an industry that moves millions worldwide.  Retail companies account for a large portion of market share, and this translates into huge amounts of money, both in terms of how much customers buy and also how much companies invest.

However, as this sector includes many different industries, all catering to very broad audiences with varied interests and origins, it also faces big challenges in response to changing market trends.

Industries That Grow The Most In Retail      

In recent years, it’s been shown that there are several industries that are increasingly more competitive in the retail world. We’ve already talked about two of them, travel retail – with health and beauty brands as major players, and the food industry.

Both obviously show how retail closely follows consumer habits and lifestyles, reflecting two clear global trends: the growth of international travel, especially at airports, and healthy lifestyles, which directly affects dietary choices.

This last one is creating an even bigger presence at shopping malls, replacing the traditionally dominant brands, like those from the fashion industry.

Trends in Retail Investment

New consumer lifestyles have also changed shopping habits and the way consumers interact with brands.  This has impacted the retail sector, as now attracting a greater number of customers isn’t just about offering a broad range of products at the best price or with the best quality.

What’s important nowadays for consumers is offering a differentiated experience and personalized products, and to do this, investments need to be made at points of sale so as to make them more attractive and innovative.

This is not only true when it comes to points of sale, but also at locations.  The most competitive retail brands have invested heavily in approaching customers through new establishments that are more accessible to the public geographically, moving to or creating stores within urban business districts. In fact, real estate investment in this sector has grown considerably over the last few years, and this is something that’s easy to see in commercial areas in the world’s capital cities.

This isn’t the only area of investment within the retail sector. A more complete customer experience, integrating different sales channels and of course, technological innovations within points of sale, has also led companies to pursue customer service that’s more in line with current times.  This is why brands are increasingly dedicating more resources to digital training for their staff, which based on ISDI (Higher Education Institute for Internet Development) increased in 2017 fivefold compared to 2016.

Given this, we know that customers recognize how companies and their staff are more committed to their needs, improving the global customer service experience with brands.

Latest news

Innovation and sustainability, two core values in building the retail trade of tomorrow12/11/2018

We have witnessed a significant change in consumer trends over the last ten years, most notably following the arrival of what we might call pure players within the mass consumer and distribution...

Read more

How can we strengthen our relationship with the consumer through Health and Beauty in-store displays?15/10/2018

One of the main challenges now facing brands and distributors is the task of enhancing the buying experience at point of sale, in response to the rising popularity of online...

Read more

HMY reinforces its commitment to sustainability up to 202005/10/2018

Sustainability is one of the central pillars on which HMY undertakes its activity. Our past, present and future commitment in this area is the engine that drives the growth of a company like HMY,...

Read more

How Will Shopping Change In The Coming Years?25/09/2018

In a lot of ways, the future is exciting. Especially when we think about science and technology. Inventions and technological advances are going to influence our way of seeing life and doing things,...

Read more

Millennials And Their Relationship With Technology In The Retail Sector20/09/2018

The success of the retail sector in the medium and long term inevitably depends on its adaptation to consumer demands....

Read more

What’s the Travel Retail Shopper Like?18/09/2018

When talking about travel retail, the first image that comes to mind is the airport store.  But this sales channel is becoming increasingly more present at ports and train stations too, the key is...

Read more

The Retail Customer of the Future12/09/2018

Innovation is critical to having a sustainable retail business. Though it’s also important to recognize that you have to pay attention to the market’s trends, and above all else, look at how...

Read more

The Latest Trends in Retail06/09/2018

Retail is an industry that moves millions worldwide. Retail companies account for a large portion of market share, and this translates into huge amounts of money, both in terms of how much customers...

Read more

Travel Retail: Big Business For Cosmetic Brands23/08/2018

Travel retail is booming. Over the last few years, the increasing number of travelers and the expansion of international economies have been driving its growth....

Read more

The Challenge Of Retail: Improving The Shopping Experience21/08/2018

Today’s shopping experiences are very different to those of the past. Customers currently demand many things that didn’t even exist before, but this isn’t the only thing they want, experiences...

Read more

HMY: innovation in retail