Top five things offline consumer electronic retailers need to do to compete with online

Footfall is one of the most essential measures when it comes to running a bricks-and-mortar store, traffic into store means more opportunities for sales and customer engagement, which in turn leads to revenue.

However, with the rapid increase in online shopping in the electronics market, particularly Amazon which is dominating the sector, consumer electronics retailers need to invest in fresh tactics to ensure that they can compete with the online competition.

Convenience is key

Speed and ease are two key qualities which define a successful shopping experience in the offline market. With online shopping allowing customers to purchase their goods at a click of a button, and Amazon even offering same day delivery with its ‘Amazon Prime’ service, consumer electronics retailers need to embody Amazon’s spirit of innovation in ordering and fulfilment in order to compete. They must ensure stock is available in store for customers to look at, try and take away that day, but also incorporate innovative digital elements to drive customers into store in the first place.

Blurred lines

The lines between online and offline are blurring more and more. Consumers want a unified retail experience that allows them to move smoothly across all of the channels – an omni-channel retail strategy, which provides customers with a fully-integrated shopping experience that unites their experiences from store to mobile browsing and everything in between.

Click and collect is an example of connecting online to offline, which is increasingly growing popular. The concept merges the convenience of e-commerce with the benefits of physical stores, attracting customers who want to know what’s in stock before they arrive and who don’t want to wait for deliveries. The Wall Street Journal reported that around 50% of shoppers opt for in-store pickup, 45% of whom also purchased something else during their visit to the physical store.

Mobile friendly

Mobile is an extremely important part of the modern day customer experience – it’s the glue between the digital and physical universe. Optimising mobile into a retail strategy is a crucial way to connect the online and offline experience as it allows customers to check store stock online and even use their mobile to pay for goods. Incorporating a mobile element within a retail strategy can also allow retailers to retain customers by using more personal targeting methods.

Getting personal  

Location-based technology, such as beacons to push personalised offers to mobiles, are a great way to connect with customers on a more personal level. The push notifications can welcome customers to store, prompt users to access discounts, or even offer suggestions for products they might like based on previous purchases. This way of reaching out to prospective customers at the right moment, through their preferred channel with customised messaging, is likely to lead to higher conversion rates.


Shopping experience has never been more important; the rise of social media now means shoppers share and broadcast messages about retailers publicly online. After all, the only way to justify a customer making a trip  in store is to give them an experience that online cannot – retailers who can provide unique in-store experiences will be more successful in increasing footfall to their store.

Engaging with customers by incorporating lifestyle elements into stores such as coffee shops or virtual reality experiences, can be a winning way to attract customers. Retailers should consider implementing Augmented Reality (AR) or Virtual Reality (VR) to transform the retail experience and connect the offline and online with more immersive experiences.

Check out how HMY converted an online experience into a physical store here.

If you’re looking for a retail specialist to help you evolve and improve the shopping experience for your customers contact us here:

Latest news

Keeping the glass half full at point of purchase for drinks brands14/06/2018

In a consumer culture that’s forever changing, it can be difficult for brands to make their mark with new customers and maintain relationships with existing ones. We are now a nation

Read more

The Evolution Of Low Cost Retail: From Pricing Strategy to Shopping Experiences11/06/2018

Nowadays, to survive and be successful in the retail sector, points of sale experiences are critical.  In fact, someone already coined the term, “Experience Economy&rdq

Read more

Is Your Brand Prepared For the World Cup? 06/06/2018

As part of our series of articles about soccer’s World Cup and the greater sales opportunities it represents, today we are going to talk about how you should tackle these events.


Read more

How can the retail sector exploit the greater influx of passengers during Soccer’s World Cup? 29/05/2018

Soccer’s World Cup has traditionally had an enormous impact on sports and business. It’s an excellent economic opportunity for the host country, as well as for the nume

Read more

New Fleg 7 Furniture: an Innovative Design that Adds Value to the Fruits and Vegetables Section. 26/05/2018

At HMY we are committed to innovation as a way to offer the best solutions to our clients.  We are also always paying attention to trends in the retail world, taking into acco

Read more

How Can Brands Take Advantage of the Soccer World Cup to Connect with Customers? 21/05/2018

Soccer’s World Cup is an event that attracts hundreds of millions of people every four years.  During the month-long competition, it seems like nothing else exists, and

Read more

What are Customers Looking for at Points of Sale?14/05/2018

The retail sector is going through a period of great change. For years, with the growth of online commerce, retail establishments are no longer seen as places to be visited.


Read more

The World Cup, a Unique Opportunity to Boost Retail Sales07/05/2018

The Football World Cup is one of the most viewed sporting events worldwide and therefore it has a huge economic impact. As an event that brings together the best players of th

Read more

HMY's Factory in Spain Reinforces its Commitment to the Environment, Society and Quality03/05/2018

At HMY we continually commit ourselves to sustainability whether that be environmental, social or in terms of the total satisfaction of our clients thanks to our quality standards. One ex

Read more

You’re Invited to HMY's Showroom in its Monéteau, France Facilities27/04/2018

Retail is a sector in which all five senses are very important. This is why the challenge is for companies to arrange for their customers to enjoy memorable experiences, creating

Read more

HMY: innovation in retail

This website uses cookies to help and improve navigation. By continuing to use this website you are giving consent for cookies to be used.

Accept Read cookies policy