MATERIALS & EQUIPMENT
Effective P.O.P. merchandising displays are increasingly important for brands & retailers to cut through the clutter, break the visual barrier, create an impression and drive in-store sales whilst complementing your omnichannel proposition.
Catch the attention of the target customer in bold and disruptive ways.
Surprise and delight shoppers with a new, intriguing experience.
Tell shoppers about features, benefits and price, whilst positioning your product.
Interact with consumers in a way that would complement online engagement; let them try your product out.
Convey the unique advantage that your product offers; present them with a compelling offer.
Apparel Retail Challenges When Threatened by Online Shopping
HMY > P.O.P. Apparel Retail Challenges When Threatened by Online Shopping Generally, in the retail world, we’ve seen new challenges due to the advent of online shopping. The fashion industry is no different. Buying clothing online has led to a...
The Retail Sector’s Digital Transformation
HMY > P.O.P. The Retail Sector’s Digital Transformation Digital technology is very influential in the world of retail. The presence of an increasing number of devices, together with the burgeoning growth of this industry and online communications, has transformed the...
HMY Joins The Diálogo’s Board of Honor at the Spanish-French Friendship Association
HMY > P.O.P. HMY has become a part of the Diálogo’s Board of Honor, an association that brings together 50 stakeholders from economic and industrial sectors within both Spain and France. Its mission is to bring the two countries closer...
HMY’s Factory In Turkey Receives Triple Certification
HMY > P.O.P. HMY’s Factory In Turkey Receives Triple Certification HMY’s constant commitment to the environment and sustainability has once again received important recognition. This time, our HMY factory in Çerkezköy, Turkey, has obtained the triple certification ISO 9001, OSHAS...
Brexit and Retail – Weathering the Perfect Storm
HMY > P.O.P. Brexit and Retail – Weathering the Perfect Storm It’s no secret that 2018 has been a turbulent year for the retail sector so far. News of job losses, the collapse of Toys R Us, Maplin and Poundworld,...