MATERIALS & EQUIPMENT
Effective P.O.P. merchandising displays are increasingly important for brands & retailers to cut through the clutter, break the visual barrier, create an impression and drive in-store sales whilst complementing your omnichannel proposition.
Catch the attention of the target customer in bold and disruptive ways.
Surprise and delight shoppers with a new, intriguing experience.
Tell shoppers about features, benefits and price, whilst positioning your product.
Interact with consumers in a way that would complement online engagement; let them try your product out.
Convey the unique advantage that your product offers; present them with a compelling offer.
How can we strengthen our relationship with the consumer through Health and Beauty in-store displays?
HMY > P.O.P. How can we strengthen our relationship with the consumer through Health and Beauty in-store displays? One of the main challenges now facing brands and distributors is the task of enhancing the buying experience at point of...
HMY reinforces its commitment to sustainability up to 2020
HMY > P.O.P. HMY reinforces its commitment to sustainability up to 2020 Sustainability is one of the central pillars on which HMY undertakes its activity. Our past, present and future commitment in this area is the engine that drives the...
How Will Shopping Change In The Coming Years?
HMY > P.O.P. How Will Shopping Change In The Coming Years? In a lot of ways, the future is exciting. Especially when we think about science and technology. Inventions and technological advances are going to influence our way of seeing...
Millennials And Their Relationship With Technology In The Retail Sector
HMY > P.O.P. Millennials And Their Relationship With Technology In The Retail Sector The success of the retail sector in the medium and long term inevitably depends on its adaptation to consumer demands. With the passage of time and the...
What's the Travel Retail Shopper Like?
HMY > P.O.P. What’s the Travel Retail Shopper Like? When talking about travel retail, the first image that comes to mind is the airport store. But this sales channel is becoming increasingly more present at ports and train stations too,...