MATERIALS & EQUIPMENT
Effective P.O.P. merchandising displays are increasingly important for brands & retailers to cut through the clutter, break the visual barrier, create an impression and drive in-store sales whilst complementing your omnichannel proposition.
Catch the attention of the target customer in bold and disruptive ways.
Surprise and delight shoppers with a new, intriguing experience.
Tell shoppers about features, benefits and price, whilst positioning your product.
Interact with consumers in a way that would complement online engagement; let them try your product out.
Convey the unique advantage that your product offers; present them with a compelling offer.
Leading the disruptive experience in retail
HMY > P.O.P. Leading the disruptive experience in retail 2018 Trends One of the biggest trends in retail is to improve the in-store customer experience, to make it memorable and frictionless, that is to say as pleasurable and seamless...
How does Business Intelligence help retail?
HMY > P.O.P. How does Business Intelligence help retail? It is popularly said that information is power, and having information about our business is the first step to sell more, satisfy our customers and improve results. But how do you...
Differentiation, the main competitive advantage in the Health & Beauty sector
HMY > P.O.P. Differentiation, the main competitive advantage in the Health & Beauty sector Given the enormous degree of segmentation in the Health & Beauty sector and the fierce competition among brands and distributors, the need has arisen to find...
Adopt’: technology applied to Health & Beauty retail
HMY > P.O.P. Adopt’: technology applied to Health & Beauty retail The Health & Beauty sector continues to attract a multitude of customers to its physical stores due to the nature of the products they market in which senses...
HMY makes the Top 10 for the best Retail Tech companies in Europe
HMY > P.O.P. HMY makes the Top 10 for the best Retail Tech companies in Europe HMY has been recognised as one of the ten best Retail Tech companies in Europe by Retail CIO Outlook Magazine, one of the...