MATERIALS & EQUIPMENT
Effective P.O.P. merchandising displays are increasingly important for brands & retailers to cut through the clutter, break the visual barrier, create an impression and drive in-store sales whilst complementing your omnichannel proposition.
Catch the attention of the target customer in bold and disruptive ways.
Surprise and delight shoppers with a new, intriguing experience.
Tell shoppers about features, benefits and price, whilst positioning your product.
Interact with consumers in a way that would complement online engagement; let them try your product out.
Convey the unique advantage that your product offers; present them with a compelling offer.
HMY reinforces its technological offering for retail thanks to its collaboration with Hiberus
HMY > P.O.P. HMY reinforces its technological offering for retail thanks to its collaboration with Hiberus HMY, international leader in global services and innovation for retail, has chosen Hiberus, experts in providing technological services, as an exclusive strategic partner in...
HMY renews the Social Responsibility of Aragon seal
HMY > P.O.P. HMY renews the Social Responsibility of Aragon seal HMY, the international leader in global services and innovation for retail, has announced the renewal for another year of the certification issued by the Aragonese Development Institute regarding...
What is a planogram? Benefits and types
HMY > P.O.P. What is a planogram? Benefits and types Planograms are an essential element when planning the layout and interaction with the customer in any physical store. However, do you know what they are exactly? What is...
"In technology, what's new today will be outdated tomorrow"
HMY > P.O.P. “In technology, what’s new today will be outdated tomorrow” The change in consumer behaviour in physical stores, where the shopping experience becomes a differential value, makes its necessary to progress towards increasingly innovative solutions that surprise...
HMY and retail, two parallel storylines
HMY > P.O.P. HMY and retail, two parallel storylines When we talk about retail today, we’re talking about a hugely significant economic sector that encompasses all companies specialising in the wholesale and resale of products or services to a...