MATERIALS & EQUIPMENT
Effective P.O.P. merchandising displays are increasingly important for brands & retailers to cut through the clutter, break the visual barrier, create an impression and drive in-store sales whilst complementing your omnichannel proposition.
Catch the attention of the target customer in bold and disruptive ways.
Surprise and delight shoppers with a new, intriguing experience.
Tell shoppers about features, benefits and price, whilst positioning your product.
Interact with consumers in a way that would complement online engagement; let them try your product out.
Convey the unique advantage that your product offers; present them with a compelling offer.
Millennials And Their Relationship With Technology In The Retail Sector
HMY > P.O.P. Millennials And Their Relationship With Technology In The Retail Sector The success of the retail sector in the medium and long term inevitably depends on its adaptation to consumer demands. With the passage of time and the...
What's the Travel Retail Shopper Like?
HMY > P.O.P. What’s the Travel Retail Shopper Like? When talking about travel retail, the first image that comes to mind is the airport store. But this sales channel is becoming increasingly more present at ports and train stations too,...
The Retail Customer of the Future
HMY > P.O.P. The Retail Customer of the Future Innovation is critical to having a sustainable retail business. Though it’s also important to recognize that you have to pay attention to the market’s trends, and above all else, look at...
The Latest Trends in Retail
HMY > P.O.P. The Latest Trends in Retail Retail is an industry that moves millions worldwide. Retail companies account for a large portion of market share, and this translates into huge amounts of money, both in terms of how much...
Travel Retail: Big Business For Cosmetic Brands
HMY > P.O.P. Travel Retail: Big Business For Cosmetic Brands Travel retail is booming. Over the last few years, the increasing number of travelers and the expansion of international economies have been driving its growth. Analyzing this situation more closely,...