POP DISPLAYS – LA CHOUFFE | HMY POP SOLUTIONS
Food&Care- Beverage /Mass Market/ POP+Signage
Beverage display for La Chouffe
Duvel Moortgat, a Belgian beer producer and distributor, wanted to create an original beer display for its “La Chouffe” brand, an icon Walloon beer.
This drink is better-known in the country’s Walloon region than in Flanders. One of Duvel Moortgat’s objectives was to implement beer displays at specialized beverage sale centers, drink centers, to encourage Belgians from the Flanders region to discover this beer.
The client’s main requirement was for the display to have a two-fold role at the point of sale. Firstly, it needed to be possible to put a pallet on the bottom part, to offer consumers entire boxes of beer, and on the other hand, it should have three levels of shelving to display other product versions.
Our design team analyzed the client’s needs, suggested several different display models for drinks according to the corporate image, the target audience, market trends, etc., and achieved an attractive and original result.