POP UP STORES – VODAFONE BUS | HMY POP SOLUTIONS
Telecom & Electronics/ POP Event / Lifestyle
We created Vodafone’s nomad pop-up store
After three years setting up Vodafone stores around the world, the cell phone company has given us the opportunity to carry out a different kind of project with them: Vodafone’s travelling bus.
This is the next step in evolution for Pop Up Stores, which over the past years have been springing up all over our cities as unique opportunities to connect with the customer, playing with the surprise factor. These are fleeting spaces that are here today but gone tomorrow, making them irresistible to consumers.
Vodafone’s project is going even further, creating a movable pop-up store. There are many towns in Spain that do not have a Vodafone store, so the brand decided to bring them their products and services with a flashy bus that visits a different town every day.
Our retail specialist team turned the bus into a physical temporary store with the same furniture, materials, finishes and quality that we could find at any Vodafone store in a city.
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