RETAIL SHELVING & TECHNOLOGY – WORTEN | HMY SHOPFITTING
Home&Living – Electricals / Store/ Lifestyle
Retail furniture and technology come together in the most modern store on the market.
With the aim of bringing technology to the people through a modern, attractive and urban retail space, working hand-in-hand with Worten, we developed the brand’s new flagship store in Barcelona.
This is a novel, 1,300 m2 establishment, adapted to the Raval avant-garde style, divided into two stories, where the consumer enjoys technology in all of the areas of specialization. This is a store concept related to the omnichannel strategy, where the customer can interact with the products on display and see information virtually through Digital Signage solutions.
All of the retail furniture: shelves, counters, displays, accessories…were specifically manufactured for this kind of space. The wooden pergola in the cooking area is of note, as well as the stands and displays to integrate touchscreens and terminals to guide the consumer at different points in the store.
A space created to enjoy technology during the purchase process