Global Reach & 360º Projects
HMY CO-CREATION APPROACH
At HMY Consulting & Design Solutions, co-creation means focusing on customer experiences and interactive relationships in order to produce strategic innovation and value. Co-creation generates ideas based on shopper insights which lead the design process.
We investigate the environment to size up solutions
We investigate the market to identify opportunities
We investigate trends to influence habits
We investigate the competition to generate a point of difference
We investigate users to understand desires
Research and empathy are the cornerstone of customer-centric design. The goal of empathy is to identify the individual needs associated with the design challenge and to uncover insights and purchase drivers to guide the design process.
Research & Conceptualization
Defining and modeling involves synthesizing the findings in order to articulate and approach the challenge in co-creation mode, understanding the type of users we are designing for, selecting a limited set of relevant needs to be met, extrapolating insights and defining the modus operandi.
Design & Engineering
The goal of ideating is to produce a high number of diverse ideas, turning a problem into a solution. Once we have selected the most appropriate ideas, we focus on giving them depth, conceptualizing solutions according to the extrapolated insights.
Design on the basis of good ideation is the following phase. Then comes prototyping, which means making fast, low-fidelity representations of ideas, with the goal of sharing the solutions with the users and getting feedback based on their experience.
Global Project Management
During testing, target groups’ positive responses to possible solutions are evaluated, learning especially from extreme users and rejecters. This brings us to the iteration step, focused on perfecting the final version of the product or service solution.
Global General Contracting
Apparel Retail Challenges When Threatened by Online Shopping
HMY > Consulting & Design Apparel Retail Challenges When Threatened by Online Shopping Generally, in the retail world, we’ve seen new challenges due to the advent of online shopping. The fashion industry is no different. Buying clothing online has led...
The Retail Sector’s Digital Transformation
HMY > Consulting & Design The Retail Sector’s Digital Transformation Digital technology is very influential in the world of retail. The presence of an increasing number of devices, together with the burgeoning growth of this industry and online communications, has...
HMY Joins The Diálogo’s Board of Honor at the Spanish-French Friendship Association
HMY > Consulting & Design HMY has become a part of the Diálogo’s Board of Honor, an association that brings together 50 stakeholders from economic and industrial sectors within both Spain and France. Its mission is to bring the two...
HMY’s Factory In Turkey Receives Triple Certification
HMY > Consulting & Design HMY’s Factory In Turkey Receives Triple Certification HMY’s constant commitment to the environment and sustainability has once again received important recognition. This time, our HMY factory in Çerkezköy, Turkey, has obtained the triple certification ISO...
Brexit and Retail – Weathering the Perfect Storm
HMY > Consulting & Design Brexit and Retail – Weathering the Perfect Storm It’s no secret that 2018 has been a turbulent year for the retail sector so far. News of job losses, the collapse of Toys R Us, Maplin...