Global Reach & 360º Projects
HMY CO-CREATION APPROACH
At HMY Consulting & Design Solutions, co-creation means focusing on customer experiences and interactive relationships in order to produce strategic innovation and value. Co-creation generates ideas based on shopper insights which lead the design process.
We investigate the environment to size up solutions
We investigate the market to identify opportunities
We investigate trends to influence habits
We investigate the competition to generate a point of difference
We investigate users to understand desires
Research and empathy are the cornerstone of customer-centric design. The goal of empathy is to identify the individual needs associated with the design challenge and to uncover insights and purchase drivers to guide the design process.
Research & Conceptualization
Defining and modeling involves synthesizing the findings in order to articulate and approach the challenge in co-creation mode, understanding the type of users we are designing for, selecting a limited set of relevant needs to be met, extrapolating insights and defining the modus operandi.
Design & Engineering
The goal of ideating is to produce a high number of diverse ideas, turning a problem into a solution. Once we have selected the most appropriate ideas, we focus on giving them depth, conceptualizing solutions according to the extrapolated insights.
Design on the basis of good ideation is the following phase. Then comes prototyping, which means making fast, low-fidelity representations of ideas, with the goal of sharing the solutions with the users and getting feedback based on their experience.
Global Project Management
During testing, target groups’ positive responses to possible solutions are evaluated, learning especially from extreme users and rejecters. This brings us to the iteration step, focused on perfecting the final version of the product or service solution.
Global General Contracting
HMY and retail, two parallel storylines
HMY > Consulting & Design HMY and retail, two parallel storylines When we talk about retail today, we’re talking about a hugely significant economic sector that encompasses all companies specialising in the wholesale and resale of products or services...
Towards the retail of 2019
HMY > Consulting & Design Towards the retail of 2019 The retail sector has been experiencing major changes for years due to evolving consumer habits and changes in purchasing dynamics. In this respect, we will continue to see trends in...
The importance of lighting in Travel Retail
HMY > Consulting & Design The importance of lighting in Travel Retail The growth in tourism in recent years is strongly driving the development of commercial spaces located in airports, ports and train stations. The number of travellers is...
The current importance of Travel Retail and “travel customers”
HMY > Consulting & Design The current importance of Travel Retail and “travel customers” “Airports have become in the new shopping centres for retailers, but they need to know how to make use of this channel” Travel retail has...
HMY awards its best suppliers in Turkey through the Chamber of Commerce and Industry
HMY > Consulting & Design HMY awards its best suppliers in Turkey through the Chamber of Commerce and Industry The HMY factory in Turkey, formerly HMY Teknogon, has organised a gala with the collaboration of the Çerkezköy Chamber of Commerce...