THE DIGITAL ERA
In the digital era, the store may change its position within the shopping process from the end to the beginning. Shoppers still go to the store, experience the brand and engage with its products and representatives. They can finalize their transaction, in-store, physically or digitally, or via e-commerce from any location. Online interaction can also be part of the initial customer journey, mostly through mobile devices.
The digital-era store makes the space public (show-rooming vs. web-rooming) and customer-centric, generating innovation. The sale area changes from a commodity to become a service tool, generating experience. The shoppers’ interaction goes from transactional to transitional, generating engagement. Innovation, experience and engagement turn the shopper into an active buyer.
Our tech solutions help improving your brand awareness and positioning through storytelling, show-rooming and in-store communication. In addition, they enhance the global environment, the promotional areas and the information points in your retail space.
Brand & Space Image
Our tech solutions help highlighting your information, enhancing your product, illustrating the customization of your offer and increasing trial.
Our tech solutions help maximizing impact and enhance shoppers’ experience through changing scenography, dynamic rituals and sensory stimulation. In addition, they allow for price/product comparison, peer reviews and virtual trials. All of these are key purchase drivers.
Our tech solutions help engaging shoppers thorough mobile technology, proposing individualized recommendations, custom messaging, personalized promotions and bespoke services.
Our tech solutions help optimizing in-store processes in terms of accessibility, ergonomics, safety, security, environmental care, customer care, stock management and check-out.
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