SHOPPING EXPERIENCE - Customer Interaction
HMY’s solutions for store interactivity integrates the last technology trends in store contexts. The integration of some technologies such as beacons, li-fi technology or RFID antennas opens the door to a new scenario in which different devices can exchange information and process a specific action.
Technologies like Beacons or Li-fi allows the retailer to send information to the smartphones and mobile devices of its clients. Integrated with an APP, it is possible to use it as a solution that adds value to the client interactivity in store:
• Indoor location and guidance.
• Heat maps of clients behavior.
• Segmented promos.
• Sensor for data register.
Other sensors can be integrated with these solutions too. They can offer additional information to create an innovative shopping experience.