Lessons from Mary Poppins: The Order of Products in Retail is Important
Order has always been one of the most important things for almost everything in life. Furthermore, any technique for organization and productivity that you are currently applying for your business has one basic premise: order.
Without order, there is no productivity.
Without order, objectives are not met.
Apply this when you want to complete any challenge.
With a Spoonful of Sugar…
Throughout the movie, Mary Poppins shows the children the importance of order in their rooms. Even though a creative mind tends to be cluttered, in our retail businesses, we cannot afford that luxury. First, because the impression that we create for the client will not be desirable, and second, because we should not place products on shelves without being sure that place is the ideal one for our product.
Could Mary Poppins have been the pioneer for this type of marketing strategy?
Obviously not, but she may have helped more than one person to get the idea.
Yes, we are facing a big challenge: how to improve sales for your business by applying some advice about where to place your featured products and where to place those you are not interested in selling.
Assuming that you are offering something that you do not want to sell. Yes, you read that correctly. More than one retailer sells things that they disagree with. But this is not the issue.
We’ll stop with the jokes.
The order of the products in a store influences how your clients perceive each product that you sell. That’s why, in addition to knowing where to place products, it is important that you know something about how they are influenced by them.
So, as Mary Poppins taught us in the movie, we will see how order and organization affect the life of our business. And how to achieve these two objectives: increasing sales and saving employee efforts.
Order: A Retail Sector Basic
The order and product placement in a store is basic. Normally, they were determined by hot or cold zones. But settle down, the hot zones don’t have anything to do with what you’re thinking; there aren’t any bakeries or hot take-out food.
Hot zones are those where customers roam, aimlessly trying to find the products they need. There are perfectly designed to give a small boost to those products that are not sold as easily or those which you would like to promote.
It makes sense, right?
The cold zones aren’t air-conditioned zones either. Far from it. These zones have bad locations, however, that is where your clients can find all of the products that everyone buys. They are the ideal place for basic products that all of your clients need. For example, if you are in a supermarket, it is logical to “hide” the place where the milk is located in order for clients to see more products and to increase our possibilities of sales.
A Shelf Can Become Magical
A shelf can completely change the way that the client receives in their subconscious a product that we want to sell them.
Now think, where do we present our products?
Indeed, on the shelves.
So if we want to change our client’s perception of a product, we must innovate in the way that it is presented. Therefore, innovation, plus the topic of different zones, resides in where it is presented. That is where the true innovation is.
For example, at HMY we have developed an extra-thin shelf that is specially designed so that each shelf is strategically placed at the client’s eye level. The perfect height with the perfect width so you can place the same amount of product as you could with a conventional shelf, but saving space. It seems like magic, right?
Now, all of this, plus the possibility that they don’t make noise and knowing that your shelves are reinforced.
Not bad, right?
The solution to increasing sales is found in the small details. And, above all, in the innovation and reinvention of elements as traditional for all of us as a shelf.
So, get down to business, put yourself in your client’s shoes to find out what they would do and innovate in the simple things to save time, costs, and to increase sales.
With Developments in Technology, What Will Payment Areas Look Like in 2018?19/01/2018
Every day, technological innovations make our lives better. And in the purchasing process, this does not go unnoticed. New innovations allow us to design a more efficient and satisfactory experienc
Amazon's Arrival to the Retail Market04/01/2018
Everyone knows that Amazon is one of the most influential companies in the world and that it has a very promising future in the short and medium term.
The company a very powerful presence
Food Weeks: A Unique Experience for the Food Industry29/12/2017
"I really enjoyed this wonderful visit, a production facility geared towards the future: digital technology and listening to its customers"
Innovation and Technology: Key Points in the Future of Retail27/12/2017
The retail industry is going through a time of change. The emergence of e-commerce, coupled with new technological developments, has caused the retail trade as we know it to have to take on new app
Innovations in Retail: The Best of 201720/12/2017
We live in a time of transition between the traditional and the modern: between those who cling to the classic and those who embrace the new trends in full force. Of course, this also impacts the r
Digital Presence in the World of Sports Retail13/12/2017
Athletic clothing and sporting goods, which have traditionally been bought and used strictly for exercising and practicing different sports, have now become part of most people's daily wardrobe
Sustainability in the World of Retail: A Passing Trend or Here to Stay? 07/12/2017
Sustainability has become a hot topic and we have been trying to apply it to more and more aspects of our life and the economy. Of course, it also has a presence in the world of retail, more so in
Paris Retail Week - Presentation with Microsoft03/12/2017
During the last Paris Retail Week, held from September 19 to 21, HMY had the opportunity to collaborate with Microsoft on the technological company’s booth at this event.
From Point of Sale to Point of Contact25/11/2017
There are a lot of commercial establishments out there and, when they are located in specific areas, or in centers where dozens of shops are grouped in the same space, it can be difficult to stand
Brighten up black friday23/11/2017
Originally a day of spending reserved only for our friends across the pond, Black Friday has been well and truly integrated into our festive calendar, with retailers and consumers alike marking the