HMY ARM in Pharmagora 2012

The 25th edition of Pharmagora, one of the most important Congresses for Pharmacy Offices and Pharmaceuticals, was held at the Porte de Versailles exhibition center in Paris between the 24th and 26th of March.

HMY ARM based in Vendôme (France), took part for the first time in this year´s fair with an avant-garde stand created by its own Concept & Design Department. Built on an area of 56 sqm, they showed the latest competitive innovations which are available from the company for the pharmacy and beauty retail display market. Also last week, in Spain, the eleventh edition of Infarma was held. Once again HMY was present with a stand of a similar nature at the event which was created by the HMY Yudigar Concept & Design Department. With presence at both of these prestigious events, held within such close timing of one another, HMY took the opportunity to promote strongly the image, capability and standing of the Group.

At the Pharmagora, HMY ARM presented its latest ranges of shopfitting concepts and products dedicated to the pharmacy and beauty retail display market. This included the Gryn Evolution and Gryn Line systems, both based on the standard structure of its successful range P.25 Evolution.

Gryn Evolution has been designed for the type of pharmacy which has a broad product range to display with a higher turnover of goods, which requires greater versatility in being able to regularly replenish and/or switch merchandising arrangements. This range, due to its highly functional and practical approach is most suitable for this purpose.

On the other hand, the Gryn Line system, which has the same versatility as the Gryn Evolution, offers superior aesthetics, which adds value to the goods for its modern look, in keeping with the latest trends.

Both ranges have the feature of being complemented with an extensive range of signage and visual communication, reinforcing the sales potential of the merchandised products. This serves to make the purchasing process simpler for customers with good identification and display for all products that are at their disposal.

These innovative ranges were very well received by the visitors who came to the stand where, in addition to being made aware of the other products available within the HMY family, they were also able to learn about all the other new ideas of the HMY brand

With about 21,000 visitors and over 300 exhibition stands, Pharmagora has proved to be a very important event in pharmacy fairs in Europe. It proved to be a big boost for HMY ARM, in its first foray into this type of event, which has reinforced its position in this sector and has secured a leading position among shopfitting suppliers for the pharmacy and para pharmacy market in the future.

Latest news

Travel Retail: How Does It Impact The Customer? 19/07/2018

Within retail there are many specialized sectors that cater to specific needs and serve particular circumstances. Given its current status and due to its growth, one of the most relevant sectors is

Read more

The Auto Industry, Pioneer in Creating Personalized Experiences 07/07/2018

The automotive industry has some specific characteristics, especially with respect to retail.  Its stores need a spacious layout and large size to focus on showing a product

Read more

HMY Germany, Recognized At The Dach Popai Awards 05/07/2018

A few weeks ago, we received confirmation that HMY Germany had been nominated at the Dach awards, the German edit

Read more

"Innovation is an essential factor to stand out in the Health and Beauty sector” 03/07/2018

The current scene in the retail sector reflects more competition between brands globally to face a common goal: create shopping experiences at their retail spaces.

Read more

HMY Reaffirms Its Commitment To Sustainability 29/06/2018

HMY has a solid commitment to sustainability in all of its activities. With these types of practices we are carrying out a long-term business project and we are doing it by taking

Read more

HMY and Netipbox Confirm Global Partnership To Promote The Retail Sector’s Digital Transformation 26/06/2018

Thanks to this agreement, HMY, the leader in global retail services and innovation, incorporates Netipbox’s digital signage platform for brands and retailers within its portf

Read more

HMY: A Committed Company With A Clear Vision For The Future23/06/2018

At HMY we are committed to innovation and we aim to transform our customers’ diverse sales spaces in order to create distinctive experiences at their points of sale.

Our value propo

Read more

The Importance Of Storytelling In Retail 19/06/2018

In retail, brand success is offering customers unique and appealing experiences.  But often brands don’t know how to create these experiences or how to establish them. To do this, an ess

Read more

Keeping the glass half full at point of purchase for drinks brands14/06/2018

In a consumer culture that’s forever changing, it can be difficult for brands to make their mark with new customers and maintain relationships with existing ones. We are now a nation

Read more

The Evolution Of Low Cost Retail: From Pricing Strategy to Shopping Experiences11/06/2018

Nowadays, to survive and be successful in the retail sector, points of sale experiences are critical.  In fact, someone already coined the term, “Experience Economy&rdq

Read more

HMY: innovation in retail

This website uses cookies to help and improve navigation. By continuing to use this website you are giving consent for cookies to be used.

Accept Read cookies policy