Press Release INFARMA 2012
From the 20th to the 22nd of March this year, at the Exhibition and Conference Centre IFEMA in Madrid, the eleventh edition of the Infarma took place: the European Congress of Pharmacy offices, Drug stores and Para pharmacies.
Once again, HMY Yudigar was present under the slogan “Great ideas for the Pharmacy” with an impressive stand of 64 sqm which was designed and built by the company itself. Within this stand the latest products of the company were on show presenting many competitive retail display and furniture innovations for the pharmaceutical retail sector.
HMY Yudigar, an international leader in the shopfitting and commercial retail equipment sector, exhibited its “Gryn line” shopfitting systems together with the standard range of the company the “Evolution P.25” system. This was augmented by showing different types of finishes along with those accessories which are suited to pharmacy environments. These solutions include a wider range of lighting with LED’s, new finishes to create atmosphere in the pharmacy, merchandising elements and signage in the shopfittings, with even proposals to improve the consumer’s buying process such as the “Jbag” bags.
Among all the products offered by HMY Yudigar, the most popular ones at the fair were their proposals for merchandising and signage, products especially designed to resolve problems of organization, ordering and repositioning of medicine, making promotional changes or product packs easier to display and optimising the arrangement of products on the shelf.
Another innovation which stood out for clients was the new system of electronic pricing conceived to make the pharmacist’s job easier and to encourage good management of the products on show.
Without a doubt however, the innovation which generated most excitement was the “Cash Counter” system, a new counter which includes automatic paying facilities - optimising the time taken to pay and improving security at the same time. This innovative system which is revolutionary in the world of pharmacies manages to solve the 4 principal challenges of paying cash: security, processing costs, losses and customer service.
In addition to introducing their new product innovations, HMY Yudigar also presented their wide range of services which can be built up one by one in accordance with client wishes. Alternatively, a more global solution can be undertaken up to the integral ‘Turnkey’ service which unites all the necessary elements to make the Pharmacist’s office a unique and different space.
The fair was visited by 22,000 professionals and was considered a great success for HMY Yudigar. The company has seen their market position consolidated in the pharmaceutical office sector to become one of the leading companies at the cutting edge of innovations and with great creative capability.
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