METRIC AND ANALYTICS - Store Big Data Gathering
Traffic Tracking is the definitive tool to identify improvement opportunities and increase the profitability of any business, giving precise and reliable answers to all the questions.
Using traffic tracking we can get high valuable inputs:
• How many potential clients pass every day by a store and how many of them go inside.
• How many people went out the store without buying anything - Conversion ratio for each store
• How long do the clients stays inside the store – dwell time
• Customer loyalty rate.
• Frequency of visits.
Then collecting all this data and linked to a Business Intelligence Tool make possible to follow up the different KPI’s defined and determine actions to correct them:
• To increase the Visitor conversion rate
• To increase the Customer conversion rate
• To increase the average basket size